08/27/2026
Only 16 percent of REALTORS® utilize TikTok professionally.
However, short-form video builds trust faster than text by allowing potential clients to hear your tone, see your personality and develop familiarity before in-person meetings.
Want to add this social media platform to your marketing strategy? Read the following National Association of REALTORS® article for tips on getting started.
https://www.nar.realtor/news/real-estate-news/technology/why-real-estate-pros-may-not-want-to-overlook-tiktok?utm_term=5D6D17D5-4B3C-48F6-96E5-CEC4A6992B51&lrh=cb39490b814139f0f3641dc1969a078bd3fc66b26f92dbf9b28b72ba61808621&utm_campaign=3BFA9068-DFBC-477B-BC94-C168B9A999F1&nwsltr=navnar&utm_content=D33EF074-2086-4D6C-B226-056FFFFDE864
TikTok has become a major source of real estate information for younger audiences. But many agents still haven’t made it part of their marketing strategy.