Community Action Pioneer Valley's WIC Program

04/16/2026

It’s ! ✋ At Mass WIC, we’re celebrating the "Power of 5."
Many families think WIC is just for babies, but we are here to support your child’s nutrition until they turn 5 years old. Nearly half of all infants in MA are already part of the WIC family—is your child?
Don’t leave benefits on the table. Keep those high fives coming until school starts! 🖐️
📲 Apply online today: https://www.mass.gov/forms/apply-for-wic-online

04/07/2026

Ever get to the checkout and realize an item isn't WIC-approved? With the official WIC Shopper App, you can shop with confidence!
✅ Scan as you go: Use the built-in barcode scanner to see if an item is WIC-eligible before you even put it in your cart. A green check means you’re good to go!
📊 Real-time balances: Instantly check your remaining benefits so you know exactly what you have left for milk, eggs, and produce.
📍 Find WIC stores: Use the map to find authorized WIC retailers and clinics right here in Massachusetts.
📲 Download today! Search for "WICShopper" in the Apple App Store or Google Play. Just select Massachusetts and register your WIC card to get started!
⚠️ Stay Safe: Only download the official app to protect your personal info. Look for "WICShopper". Avoid third-party apps that ask for your card details!

04/06/2026

Use 'em before you lose 'em! 🥗🏃‍♀️
Did you know Mass WIC benefits expire on your individual benefit end date, not necessarily the last day of the month? 🗓️
Open your WIC Shopper app right now to check your balance and expiration date. Make sure to stock up on your fruits, veggies, and whole grains before they're gone! 🍎🥚🍞

04/06/2026

Ready. Set. Action! 🎬 This Health Week, Mass WIC is taking action to build a healthier future for all Massachusetts families.
Public health isn't just about medicine—it’s about the community support that makes healthy living possible. From providing nutritious foods to offering expert breastfeeding support and healthcare referrals, WIC is your partner in wellness.
✅ Take Action Today:
Check your eligibility online via https://ow.ly/cowr50Yy4Es.
Use the official 'WICShopper' app to plan your next healthy meal.
Connect with a local WIC nutrition expert for personalized guidance.
Good health doesn't just happen—it takes community action! 🍏✨

04/06/2026

Every participant journey is different. The AHEAD 3.0 Journey Map highlights how experiences vary across phases and across racial and ethnic identities.
Explore the journey: https://thewichub.org/journey-map-advancing-health.../

04/06/2026

Welcome to Community Action Pioneer Valley! We help people in the Connecticut River Valley stay fed, warm, supported and connected.

04/03/2026

This is your weekly reminder that there are various Mobile Food Banks throughout Western Massachusetts available to the public. For a full list of Mobile Food Bank Distributors, use: https://www.foodbankwma.org/get-help/mobile-food-bank/ - We also encourage everyone to share this post because it may help someone you know, thank you! 💚
Remember: everyone is welcome to visit a Mobile Food Bank and get free groceries regardless of other services you might receive. We have an automated phone line to check if a Mobile Food Bank or Brown Bag is canceled due to weather, the number is: (413)-419-0079.

02/19/2026

Did you know your MassWIC card is your golden ticket to culture? 🎟️✨
Thanks to the Card to Culture program—a collaboration between the Mass Cultural Council and the Department of Public Health—WIC cardholders can access free or steeply discounted admission to hundreds of museums, theaters, and science centers across the state!
Whether it’s a rainy day at a museum or a night at the theater, art is for everyone. Just show your WIC card at the door and start exploring!
📍 Find a participating spot near you: https://ow.ly/yCwg50Y56Sq

11/05/2025

Per DTA, you only need 1 PENNY left on your SNAP balance to access HIP benefits.
Have SNAP? You can still access your HIP benefits in November. HIP - Healthy Incentives Program, Pioneer Valley says just keep at least $1 in your SNAP balance and visit an approved HIP vendor https://www.buylocalfood.org/hip-map/.
Need to apply for SNAP? STILL keep applying. That way, your application is in the queue. https://dtaconnect.eohhs.mass.gov/apply

If you are facing an immediate need, you can also access food at the Easthampton Community Center and other resources through the Project Bread Food Source Hotline at (800) 645-8333.
If you are eligible, you can sign up for Highland Valley Elder Services Meals on Wheels or the grab-and-go meals that we hand out. For questions about grab-and-go meals, call us
at 413 527–6151. To sign up for Meals on Wheels, call Highland Valley at 413 586–2000. https://highlandvalley.org/services/home-delivered-meals/
For updates from the state about SNAP: https://www.mass.gov/.../department-of-transitional...

11/05/2025

Did you get all your WIC foods? Don’t let your WIC benefits expire! Check your WICShopper App and head to the grocery store for the rest of your monthly WIC foods. Don't have the app yet? Download it for free in the App Store or Google Play. Watch this short video to get 5 simple tips on how to make the most of your WIC benefits.

Learn 5 simple shopping tips to get the most out of your WIC Benefits!