03/02/2020
Hello Folks,
I wanted to let you know about two fantastic workshops happening at GCC in collaboration with Assets for Artists out of MASS MoCA. Seats are limited, so if you are interested apply now!
March 28, 2020 | 9:30 AM - 5 PM | Greenfield, MA
GCC Rm. 201
ARTIST IN BUSINESS w/ Dee Boyle-Clapp
Recommended for commercial and craft-based artists.
Building on her 25 years of experience in the arts, Dee Boyle-Clapp now directs the Arts Extension Service at UMASS. In this training, she will introduce the elements of a business plan and information helpful for running your artist-based business. Through a mix of instruction and guided activities you will learn how to create a series of attainable business goals that shape the future of your art-based business, including how to describe your work, hire outside experts, handle financial details, and structure your business.
April 25, 2020 | 9 AM - 1 PM | Greenfield, MA
GCC Rm. C307
THE ART OF LICENSING w/ Allison Cole
Recommended for visual artists and craftspeople.
Allison Cole is an award-winning illustrator, artist and surface designer who never stops creating. Over the past fifteen years, she has worked with a wide variety of clients that span many different industries, including stationery, wall art, giftware, apparel, home furnishings and bolt fabric.
In this workshop participants will learn about the industry of surface design and art licensing, and discover how artists can get their designs on a wide variety of products by partnering with different companies. You will learn about marketing and branding your work, reaching clients and setting achievable goals.
In the afternoon following the group workshop, selected artists will be invited to meet individually (for 30 minutes) with Allison for personalized attention to their licensing questions.
Watch out, Massachusetts! Assets for Artists has a record number of FREE artist professional development workshops coming your way in spring 2020. If you're serious about strengthening your practice, learning from art business and marketing experts, connecting with fellow artists and makers, and can