04/30/2026
The Michigan C***r Association (MCA) received a grant from the Michigan Department of Agriculture and Rural Development’s Craft Beverage Council: Driving Demand for Michigan-Grown Apples Through C***r Market Expansion.
This project will coordinate statewide resources to develop a regional Michigan c***r and apple booklet and online presence. The end products will help consumers understand Michigan’s c***r regions, introduce the growers behind the apples, and highlight tourism destinations where c***r and agriculture intersect. The project seeks to guide more consumers toward Michigan-made c***r, increase visitation and purchasing, and boost the utilization of Michigan-grown apples in the hard c***r sector.
This marketing program is open to all MCA Standard Members in good standing with current dues paid. Even if you have not been a member in several years, we would love to have you come back! The membership fee is $250, and we need to have your dues paid in full to be included in this new c***r and apple promotional program. The ball is already rolling on this project, so now is the time to renew your MCA membership.