09/23/2026
This one is incredibly special to us.
Ten years ago, Emily lost her mom, Kathy, to ALS. To honor her mom’s beautiful spirit and the light she brought to so many people, Emily has created the Keep Shining Collection through EmsCustomStudio.
And she has chosen to donate 100% of the profits from this collection to the Susan Mas ALS Foundation. 🤍
Emily has been part of the Susan Mast ALS Foundation family since we first opened our doors. She has supported our mission for years, walked alongside ALS families in our community, and today serves as Vice Chair of our Board of Directors.
Her decision to honor her mom in this way means more to us than we can say.
The Keep Shining Collection will be available for just 10 days, September 24 through October 4, with T-shirts, long sleeves, crewnecks, and hoodies available.
SHOP THE KEEP SHINING COLLECTION NOW!! Click the link in our bio or in our story
Every purchase not only helps keep Kathy’s light shining, but also directly supports local West Michigan families living with ALS.
Emily, thank you for trusting us to be part of something so personal and meaningful. We are so grateful for you, for the way you continue to honor your mom, and for your unwavering support of ALS families in our community.