09/01/2025
Timing is everything if it matters-
Almost 10 years ago, I was sitting in a house (was renting a room from a guy) and this idea came to me about his life. Now that song didn't come to fruition but the essence of it transformed into a song named Every Day Heroes.
Several times over the years we made an effort to get the music video made, but honestly it just wasn't time, either someone didn't get it, or the budget wasn't there, or the fit with cause wasn't right, at every turn the timing just wasn't there.
Fast forward two years ago, Tammy Thien asked me if I would ever do music again (long story) and I said not as a artist for self gain but to drive our mission at nvueproductions.org absolutely. She then asked what song I would do and I immediately said Every Day Heroes.
I pitched her the treatment for the music video that then turned into a short film, that then finally arrived with a backdrop of NYC and 9/11 thus it becoming a tribute short film Coming 2026 for the 25th anniversary of 9/11. All because of timing.
Truth be told the story hadn't found it's completion before it was supposed to. I don't want to give any spoiler away but my great friend and brother Marcus Trevor Beaufils helped me to look deeper and tell a better story.
So this story may have a backdrop of 9/11 before, during, and after... but it's really tells the story of Moms and Dads and the challenges they face with family, a family of whom we travel back to the 1960s all the way forward to 2 weeks after 9/11.
It was an honor to transform Nashville into New York and not just New York but different time periods. Over 50 Veteran hires happened on Every Day Heroes and we had amazing support from the First Responder community, the U.S.Veteran and our Community Neighbor (Non-Veteran).
As we roll out the campaign there will be so much more to share and tell but it is a blessing to finally be here on the first day of September to show you a sneak peek. The official trailer will drop 2pm on September 11th on our brand new You Tube channel.
You know that day a few days from now, we all still had different skin tones, different sexualites, religions, politics, and professions but in that moment we were all American, united for what would come next.
Well that time is now, we honor them the most in how
What matters to you? Are you paying attention to the proper time? Have you just given up because it didn't happen when you wanted it?
Until next time, I'm Cowboy Jax, let's ride!
Link
https://youtu.be/FBaF5-Bsa14?si=r4Z7oDfLuI1UdDVx
