Institute for Public Relations

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Institute for Public Relations

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Institute for Public Relations, Nonprofit Organization, University of Florida, 2096 Weimer Hall, PO Box 118400, Gainesville, FL.

Founded in 1956, the Institute for Public Relations is a 501(c)(3) nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice.

05/29/2026

We 💛 our Day 1 IPR NEXT Members.

Since the launch of IPR NEXT in 2024, this group of emerging communications leaders has helped shape and strengthen this community from the beginning.

Over the past two years, we’ve had the privilege of watching them learn, grow, connect, and step into leadership in meaningful ways. Their energy, curiosity, and commitment to the profession continue to make IPR NEXT stronger.

We can’t wait to see what they accomplish next.

✨ Learn how you can join IPR NEXT via the link in our bio.

05/28/2026

📣 Calling all scholars!

Applications are now open for the IPR + IW Group Inclusive Futures Research Grant.

This new grant supports research advancing inclusion in the public relations industry and provides financial support for original research focused on inclusion in the workplace and/or profession.

Selected researchers will also have the opportunity to publish their findings in the Public Relations Journal.

Who may apply:
• Graduate students
• Full-time academics
• Researchers

🗓️ Application deadline: August 1, 2026

Learn more and apply via the link in our bio.

05/20/2026

Live from Dublin, Ireland 🇮🇪

IPR President & CEO presented at the 2026 this week, sharing insights from recent IPR studies and upcoming research.

In her session, “Communicators at the Inflection Point: Navigating AI, Disinformation, and Business Impact,” Tina explored how communicators are helping organizations navigate AI, disinformation, and rapid technological change.

Tina highlighted why trust, business knowledge, and understanding emerging technology matter more than ever for today’s communication leaders.

Thank you to for bringing together communicators from around the world for these important conversations!

05/19/2026

Confidence, imposter syndrome, and creating your own seat at the table ✨

IPR NEXT member Kayla Marrero of shares her journey navigating imposter syndrome and learning to own her seat at the table.

After shifting her mindset two years ago, Kayla began approaching opportunities with greater confidence and intentionality. In her latest UP NEXT article, she shares four practical tips for navigating self-doubt and building confidence throughout your career.

UP NEXT is an editorial series in partnership with spotlighting the voices and experiences of emerging communications leaders.

➡️ Click the link in our bio to read Kayla’s article.

05/07/2026

Let’s talk about disinformation.

71% of Americans say it is a major problem, on par with concerns like the economy and homelessness.

Dave Scholz of shares key insights from the 2026 Disinformation in Society Report and what communicators and business leaders need to know today.

👉 Read the full report at the link in our bio.

05/05/2026

Happy Birthday to Avery Ensing, IPR Communications & Digital Coordinator! 🎉

Avery is exceptionally talented at design and plays a key role in shaping our visual identity. Her creativity and dedication show up in everything she creates, bringing our communications to life in a thoughtful and impactful way. We’re so grateful to have her on our team.

Wishing you a wonderful birthday, Avery! 🩵

04/23/2026

Think you can spot disinformation in AI-generated responses? 🤔

IPR NEXT member Brandon Eigenman shares a checklist of 4 tips for spotting misinformation and disinformation in AI outputs. Watch the clip for quick, practical strategies you can apply in your daily work.

👉 Link in bio for more Disinformation Awareness Month resources.

04/09/2026

How do emerging comms leaders turn research into action? 🤔

IPR NEXT member Brandon Eigenman, Founder and Chief Storyteller at HealthMosaic PR, breaks it down in his latest UP NEXT article.

His framework centers on three key ideas: context, credibility, and creation, and how they work together to guide smarter communication strategy.

Brandon shares a practical playbook for bridging research and practice, from diagnosing the landscape to grounding decisions in evidence.

Read the article, in partnership with , at the link in bio. 🔗

03/26/2026

Join us in welcoming Peter McDermott to the IPR Board of Trustees! 👏

Peter is Senior Client Partner, Global Corporate Affairs and IR, and Head of the Corporate Affairs Practice at Korn Ferry. With extensive experience across the U.S. and Europe, he has built an impressive international track record placing senior talent in corporate communications, investor relations, financial communications, and brand PR.

Beyond his role at Korn Ferry, Peter is deeply committed to advancing the communications profession. He serves on the board of NIRI New York, is a member of the Arthur W. Page Society, sits on the board of The LAGRANT Foundation, and contributes to the Diversity Action Alliance Advisory Committee.

We’re thrilled to welcome Peter’s expertise and leadership to the IPR Board. Congratulations, Peter!

👉 Read the full announcement: https://instituteforpr.org/ipr-welcomes-new-trustee-2/

02/11/2026

🔎 New Report: The Communicator's Role in Driving Generative AI Adoption

We just released a new report, sponsored by New York Life, exploring how communicators are shaping AI adoption in their organizations. Based on interviews with 30+ senior communication and technology leaders, the study reveals that communicators are catalysts for workplace AI adoption, but change narratives fall short.

Key Findings:
1️⃣ Productivity leads adoption: 90% cited "productivity" and/or "efficiency" as a main driver for adoption, followed by innovation (77%) and insights and reports (70%).
2️⃣ Communicators as strategic leaders: While IT typically owns AI adoption, communicators act as translators between technical teams and the broader organization.
3️⃣ Three stages of AI maturity: Organizations fall into tactical, strategic, or transformational stages based on their integration approach.

🔗 Read the full report: bit.ly/IPR-GenAI

Address

University Of Florida, 2096 Weimer Hall, PO Box 118400
Gainesville, FL
32611

Website

http://www.instituteforpr.org/

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