Association for Convention Promoters

03/21/2016

Daily coverage of the pop culture products industry, including toys (action figures, models and statues), anime (anime, manga, and Japanese imports), games (collectible card and roleplaying games or ccgs and rpgs), comics (comics and graphic novels), and movie and TV (licensed) merchandise. We featu…

02/22/2016

Do you do your own PR or do you hire an agency or freelancer for help?

Do public relations firms generate publicity that results in revenue to the client which is 4 times greater than the expense of the firm?

02/20/2016

"63 percent of CMOs are sinking more dollars into customer experience this year."

Two-thirds of CMOs surveyed by IBM see customer experience as a top issue while Duke University finds that social media ROI remains a challenge

02/15/2016

The Event Marketing Club of South Florida http://eventmarketing.club/ is meeting in Ft Lauderdale at the Museum of Discovery and Science for drinks and discussion about Experiential and Event Marketing on March 10th from 6:30pm to 8:30pm.
The featured speaker is Tim Hoyt, founder of Picture Marketing.
Marketing Managers can request a free ticket.
Visit the website to get more information on tickets.
http://eventmarketing.club/
The Museum of Discovery and Science is located at 401 SW 2nd St, Fort Lauderdale, FL 33312

12/17/2015

Great article about Cincinnati Comic Expo

The Cincinnati Business Courier spoke with the Cincinnati Comic Expo about the growth of "geek culture." With the information they gathered and reported, we have learned that the Cincinnati Comic Expo was the 7th largest convention event in all of Greater Cincinnati venues in 2015!

11/18/2015

A new report urges marketers to forget tired generational categories and engage consumers around their passions.

09/02/2015

Many promoters are running their events in ways that support virtual tickets, and it's possible to create a new revenue stream off of these resources.

08/19/2015

Comic cons and other fan conventions battle a fragmented media market, and clever planning is needed to make up for lost TV reach among young people.

08/18/2015

The name of the giant pop-culture conference Comic-Con has a source in a prewar World’s Fair era.

08/18/2015

Summer Box Office Recap Part 1: 'Avengers'-Sized Hits, But With More 'Fantastic Four'-Sized Bombs http://www.forbes.com/sites/scottmendelson/2015/08/18/summer-2015-box-office-wrap-up-avengers-sized-hits-but-fantastic-four-sized-bombs/

This will be the first of, I hope, a handful of summer movie box office wrap-up posts over the next week or two. Yes, the summer movie season is technically still going on, but unless American Ultra, Hitman: Agent 47, and/or Sinister 2, No Escape, and/or We Are Your Friends unexpectedly set the box office on fire [...]

08/18/2015

The FCC just fined Smart City $750,000 after they caught them illegally blocking Wi-Fi Hotspots.

We’ve all been ripped off when paying for wifi. But now, the Federal Communications Commission (FCC) is cracking down on companies that block you from using anything but their exorbitantly priced services. The agency just slapped a company with a $750,000 fine for blocking wifi hotspots at conventio…

08/18/2015

"one of the most ambitious attempts to beat a game I’ve ever seen in the industry" http://onforb.es/1hlTp03

Last year, Twitch chat garnered attention for something besides being a stream of consciousness feed of idiocy and memes. Users banded together to use chat to beat the original Pokemon, inputting commands in a lengthy stream, crawling their way through the game one painful step at a time. It took [...]