Today, people are seeking ‘on demand’ spirituality, online and physical communities, gyms, retail experiences and social experiences. As a Jewish community, we are no longer tethered to buildings and brands out of loyalty, but have transitioned to movements with personalization that reflect our values, desires, thoughts and practices. Yet, the one thing that is consistent – people will ALWAYS look for meaning and connection in Judaism. Many are no longer content to sit in a service for 2 hours and listen to a leader who is not speaking their language. Factoring in membership, outdated ceremonies, and inflexible leadership, clergy and facilitators, people have been seeking out do-it-yourself destination Bar/Bat Mitzvahs and weddings. My Personal Judaism is bringing 100s of independent clergy, educators, b-mitzvah tutors and lifecycle facilitators together under one roof with one purpose – bring Judaism to your digital doorstep. MPJ is an online community that supports and welcomes Jews and Jewish service providers to come together, to be found, to network, to gather and to share and to inspire stronger, deeper connections to our Jewish faith through a supportive network of more personalized ideas. It is a marketplace and learning center, a place for Jews to form groups and subgroups based on their individual preferences, leveraging the power of the internet to connect us in more productive ways to enhance our Jewish connections, and encourage us to be more creative in them.