05/24/2026
The NAACP is turning up the heat on college sports programs in the South with a bold new campaign asking Black student-athletes to hit pause on committing to schools in certain states. The move comes in response to a recent Supreme Court ruling that weakened the Voting Rights Act, leading to the dismantling of at least one majority-Black congressional district and raising the threat of more.
NAACP National President and CEO Derrick Johnson put it bluntly: the same universities that rely on Black athletes to pack stadiums and fill their pockets can’t stay silent while their states strip Black communities of political power. The campaign targets schools primarily in the Southeastern Conference and other top athletic programs across Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, Tennessee, and Texas.
By asking recruits and families to reconsider where they play, the NAACP is pushing for accountability and spotlighting how decisions in statehouses ripple all the way into college athletics. It’s also a reminder that sports aren’t just games—they’re deeply tied to influence, representation, and the broader fight for justice in America.
This campaign highlights a new front in activism: leveraging the power of Black athletes to demand fairness and equity, showing that off-the-field impact can be just as powerful as on-the-field performance.