Downtown Florence Alliance

06/12/2026

⚽️✨ US Men’s National Team kicks off their World Cup quest tonight! Join us in Downtown Florence to cheer them on together!

06/12/2026

🎶 Drivin N Cryin w special guest The Alabama Heathens in Downtown Florence at Singin River Brewery on Aug 13th — get tickets now!!!

SUPPORT ADDED🤘🏼‼️ North Alabamas own The Alabama Heathens will be kicking the night off ahead of Drivin N Cryin on August 13th!

This is gonna be one of those shows that you’ll be kicking yourself because you missed it, so just don’t🤷🏼‍♂️

Tickets Available now at West72ent.com
$20 advance, $25 day of show so don’t wait til the last minute 🔥

06/12/2026

⚽️🇺🇸✨ Watch Party Alert: Team USA kicks off World Cup play Friday June 12 at 8pm at Mugshots in Downtown Florence!!! Join the excitement downtown!

Join Shoals SC at Mugshots on June 12 at 8:00pm as Team USA kicks off its World Cup journey!

Come enjoy great food and all the action as we cheer on the USA in their opening match.

Bring your family, teammates, and your red, white, and blue. See you there! 🇺🇸⚽️🏆

06/11/2026

🎶✨ Location change but exciting performance event remains! See update for Stars & Guitars

📍 LOCATION CHANGE DUE TO WEATHER 🌧️

Due to the forecasted weather, tonight’s Stars and Guitars featuring Austin Bohannon has been moved indoors to the Florence-Lauderdale Coliseum.

📅 Friday, June 12, 2026
🕖 7:00 p.m. – 9:00 p.m.
📍 Florence-Lauderdale Coliseum
702 E. Veterans Dr., Florence, AL

06/11/2026

🫶 Tomorrow night at On The Rocks in Downtown Florence

Calling all downtown Friends and Community!! 🚨‼️🚨

Friday Night, June 12th. We have from Whiskey Ridge from 9pm - 12am!! 🎶🥁🎸

Two of our dear friends, Steve Earley and Adyn Hagan, have recently been faced with physical and financial hardships.

Steve,

Anyone who has ever hung out or worked in Downtown Florence, most likely knows Steve. He’s the kind of guy that can brighten anyone’s day and has been a constant presence in our community for decades. Steve recently was a victim to a house fire where he lost everything and is currently trying to get back on his feet.

Adyn,

Adyn is a Shoals native, UNA student and an active member of Sigma Chi Fraternity. Adyn was recently diagnosed with severe Aplastic Anemia, a rare blood disorder where the body’s bone marrow shuts down and stops making blood cells. He is currently at UAB hospital awaiting a bone marrow transplant.

We encourage everyone to come by tomorrow and enjoy some live music as we collect donations for Steve and Adyn!!

06/11/2026

🎶✨Do NOT miss this show coming on Saturday June 27th here in Downtown Florence! Remember to always support our local music and venues!

Show #2 is OFFICIAL. 🤘
Payton Howie is coming to Singin' River Brewery on June 27 — and Ty Moore is opening the night right here at home.
Texas country meets the Tennessee River. Florence, don't sleep on this one.

🎟️ Grab your tickets now: https://west72ent.com/t/Payton-howie-ty-moore-singing-river

06/11/2026

✨ Do you know the interesting story behind Frank Lloyd Wright and the construction of the Rosenbaum House here in Florence? Read here to learn more 👇

🏡 In 1939, a young professor at what is now the University of North Alabama wrote a letter to Frank Lloyd Wright asking if he would design a home for a young couple with modest means and a belief that good design should not be reserved for the wealthy. Wright wrote back. And what rose from that exchange — a long, low, earth-hugging masterpiece of brick and cypress on Riverview Drive in Florence, Alabama — became the only Frank Lloyd Wright building in the entire state, and one of the most important examples of his Usonian vision anywhere in America.

Wright designed his Usonian homes as a direct answer to a question he had been asking his entire career — what does an authentically American house look like, built for the American middle class, connected to its landscape, human in its scale, and beautiful without being expensive? The Rosenbaum House is his answer made physical. The cantilevered eaves.

The natural materials. The way the rooms flow into each other without corridors. The way the building meets the ground as though it grew there. It was radical in 1940 and it is still radical now, sitting quietly on its Florence street, doing exactly what Wright intended — proving that ordinary people deserve extraordinary spaces.

✨ Have you ever visited the Rosenbaum House in Florence and walked through a room designed by Frank Lloyd Wright? Tell us what that felt like in the comments — and follow along for more stories about the extraordinary architecture hiding in plain sight all across Sweet Home Alabama! 🌿❤️

06/11/2026

✨ UNA + Downtown Florence = The “Best Small College Town in the US” — We couldn’t agree more! Come join us downtown today! .

06/10/2026

✨📚📖 Seriously! If you’re not joining us regularly in festive, fun Downtown Florence, you’re just missing out! Always something interesting going on. Like this tremendous Wednesday activity for kids! 👇

❤️ Follow the Florence-Lauderdale Public Library for more details! And us here at this social for the Downtown Florence Alliance