12/02/2025
The start of a speech is a zone of high audience interest and attention. Why? Because the audience is most curious at this early stage, and their minds are open and undistracted by competing information.
The most powerful way to make the most of that opening zone is with a “hook,” a short but attention-grabbing statement, story, or activity that performs two equally important jobs: 1) captures the audience’s interest quickly, and 2) directs their interest toward your main point.
Capture attention with no-fail starters and conditional concepts.