02/05/2026
Wild Violet (Viola sp)
A few weeks ago, a friend asked why I chose Wild Violet to be the logo and represent the business.
A little bit about Violet:
Wild Violet is tenacious, to say the least. They have adapted their ways to reproductivity to guarantee success. From spreading through underground rhizomes and closing their petals and turning toward the ground on cloudy, rainy days to protect their pollen from washing away, to having a literal landing strip with colored veins to direct pollinators straight to their sticky nectar. And as persistent to survive as they are, they don’t hoard all the resources. The other way around is true, providing food for wildlife, and helping stabilize the soil to prevent erosion with their dense network of roots that also retain moisture and nutrients.
Throughout history, Violets have been associated with truth, wisdom, and love (specifically q***r love). And, I would add the importance of diversity, with their colors ranging from deeply rich, midnight tones to lighter lilac hues, and even be yellow w/ reddish accents or white. In Native American traditions, the Haudenosaunee people - part of the Iroquois Nation - see Violet as a child born of both earth and sky - harmony and balance, where great opportunities await.
Violets are a strong, yet gentle remedy. They cross the medicine-food bridge. Their heart-shaped leaves are high in vitamin C and A, and their flowers have been know to be a tasty addition to a salad or sauté, as well as a candied treat. Cooling for dry, inflamed tissues, Violets make a lovely syrup for a sore throat. Or add them to a lymphatic-forward formula to help waste elimination, improving liver, kidney, digestive, and lymphatic function.
Violets are also quite safe for pretty much everyone.
While I could go on and on (and perhaps I’ll write a blog to do just that), all of this is to say maybe Violet chose to represent The Community Apothecary, instead of the other way around.
A beautiful reflection of The Apothecary’s values:
-A welcoming, sweet space for everyone
-Diversity at the forefront
-Where both/and exist - whimsy/play and community connection/gather as medicine