Southwest Healthcare Executives Association El Paso Chapter

09/02/2026

🎙️ How does the media shape what our communities think about healthcare?

Join ACHE of the Southwest for a timely virtual conversation on The Role of the Media in Shaping the Public’s Perception of Healthcare.

📅 Wednesday, September 30, 2026
🕚 11:00 AM–12:30 PM MT
💻 Virtual

From breaking news and social media to crisis communications and community outreach, the way healthcare stories are communicated can have a major impact on public understanding and trust.

We have a great panel lined up to explore this important topic:

🎤 Moderator: Rosie Sanchez, Texas Tech Health El Paso

💬 Panelists:
• Victor Guerrero, MBA — Desert Imaging
• Danielle Urbina — Urbina Communications
• Andy Guerra — Las Palmas Del Sol Healthcare

We’ll talk about media relationships, public perception, crisis communication, community trust, and what healthcare leaders can do to communicate more effectively.

This conversation isn’t just for communications professionals. If you work in healthcare leadership, operations, clinical care, business development, marketing, or community engagement, there will be something here for you.

👉 Register today and bring your questions for our panel!

Join ACHE of the Southwest for a 1.5-hour panel how media coverage, organizational communication, and public messaging influence trust.

08/05/2026

📣 Healthcare leaders, this one’s for you!

Employee engagement and retention remain among the biggest challenges facing healthcare organizations. Join ACHE of the Southwest for an interactive virtual panel featuring executive healthcare leaders who will share practical strategies to strengthen morale, build high-performing teams, and retain top talent.

🎓 Earn 1.5 Hours of ACHE Virtual Interactive Education Credit

📅 Wednesday, August 19, 2026
🕚 11:00 a.m. to 12:30 p.m. MST
💻 Virtual

Featured Panelists
• John Duran, RN, MSN, Chief Nursing Officer, Del Sol Medical Center
• Leslie Lujan, EMBA, Administrative Director of Engagement and Associate Experience, University Medical Center of El Paso
• Sarah Ure, Assistant Chief Nursing Officer, The Hospitals of Providence

Moderator
Kristen Koehler, MBA, Clinical Administrator, Texas Tech Health El Paso

🎟️ Register today through Eventbrite:
https://www.eventbrite.com/e/managing-for-moraleeffective-management-techniques-to-retain-your-staff-tickets-1996825374448

⏰ Please note: Registration closes 24 hours before the event to allow time for the required ACHE registration process.

We look forward to seeing you online!

07/04/2026

🎆 Happy Independence Day from ACHE of the Southwest!

Today, we celebrate the freedoms we enjoy and recognize the dedication of those who serve our communities every day.

As healthcare leaders, we are united by a shared commitment to improving the health and well-being of the communities we serve through compassion, collaboration, and service.

We extend our gratitude to the healthcare professionals, military personnel, first responders, and all those whose work helps strengthen and protect our communities.

Wishing everyone a safe, meaningful, and Happy Fourth of July!

06/30/2026

🌟 ACHE of the Southwest Member Spotlight:

Crystal Archuleta

Crystal Archuleta has dedicated more than a decade to healthcare, building her career from a front office role into leadership positions in practice management, healthcare marketing, risk management, and quality improvement. She currently serves as Assistant Director of Risk Management and Performance Improvement and is preparing to begin a new role focused on quality, performance, and operational improvement.

Inspired by watching her grandparents receive care and growing up around her father's career in practice management, Crystal developed an early passion for healthcare leadership. She is committed to improving processes, driving meaningful change, and enhancing patient care throughout her community.

Crystal believes the most important leadership lesson is to never sacrifice your character for success. She encourages emerging healthcare leaders to stay curious, embrace lifelong learning, and continually invest in their personal and professional growth.

Outside of work, Crystal enjoys gardening, painting, baking, hiking, and reading. Most importantly, she cherishes spending time with her husband and daughter, who are her greatest source of joy.

Please join us in welcoming Crystal Archuleta to ACHE of the Southwest! We are excited to have her as part of our growing network of healthcare leaders.

06/09/2026

🩺 Men’s Health Month

This month, ACHE of the Southwest recognizes the importance of raising awareness around men’s health and encouraging proactive care at every stage of life.

Preventive screenings, mental health support, healthy lifestyles, and early intervention all play a critical role in improving outcomes and helping men live healthier, longer lives.

We also recognize the healthcare leaders, providers, and professionals who are working to advance access, education, and quality care for the communities they serve.

💬 How is your organization promoting men’s health and wellness in your community?

05/04/2026

We’re excited to announce that our new website is officially live! 🎉

Explore the updated Southwest ACHE site to stay connected with upcoming events, resources, and opportunities to grow with our healthcare leadership community.

Check it out here: https://southwest.ache.org/

We’d love to hear what you think!

04/27/2026

✨ Join us for an evening of connection & community! ✨

ACHE of the Southwest is hosting a Spring Networking Mixer—the perfect chance to meet and mingle with healthcare leaders and peers in El Paso.

📍 Manhattan Heights Tavern & Grill
📅 Thursday, April 30
⏰ 5:30 PM – 7:30 PM

Whether you're growing your network, exploring new opportunities, or just looking to connect with like-minded professionals, this is the place to be.

Let’s connect. Collaborate. Grow. 🌟

Tickets: https://tinyurl.com/ys9ztjd5