06/11/2026
West Virginia turned coalโs leftovers into a money machine.
The Hatfield-McCoy Trails began in October 2000 with about 300 miles of riding routes across southern coal country.
Many of those routes followed the old economy: mine roads, logging roads, private timberland and scarred industrial ground that no longer carried the same payroll.
Instead of letting those corridors rot, the state gave them a second job.
Today, the system offers more than 1,200 miles across 13 trail systems, open year-round to ATVs, UTVs and dirt bikes.
One permit can move riders through mountain towns where gas stations, cabins, repair shops, restaurants and outfitters feed off traffic that didnโt exist before.
The numbers show why the idea worked.
A Marshall University economic study estimated the Hatfield-McCoy Trails generated more than $68 million in total economic output in 2021.
That activity supported about 665 full-time-equivalent jobs statewide and produced roughly $27 million in labor income.
Non-local visitor spending alone was estimated to add more than $2.2 million in fiscal benefit for West Virginia.
By 2020, the trail authority sold nearly 65,000 permits, up 43% in five years.
Even more important, about 85% of riders came from outside West Virginia.
That means outside money came into counties that had watched coal employment shrink, storefronts thin out and young people leave.
No trail system can replace what coal once paid.
But Hatfield-McCoy proved something clever.
A dead mine road can still make money, if someone has the sense to point visitors toward it.
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