08/07/2026
If you’re a coach, consultant, or trainer who’s great at helping clients but unsure how to consistently attract them, this webinar is for you.
On August 26, 2026, at 10:30 a.m. ET/ 16:30 SAST, Marketing Nice Guys co-founders Tim Ito and Boney Pandya will walk you through the core marketing fundamentals every coach needs to grow a sustainable practice.
You’ll learn how to think about marketing not as random tactics, but as a cohesive system and funnel that guides potential clients from first discovery all the way to becoming loyal advocates. Using coaching-specific examples, Tim and Boney will show you how to connect your message to the real emotions and challenges your ideal clients are facing.
In this session, we’ll cover:
- Understanding your audience at a deeper level: demographics, challenges, and the psychographics that drive decisions (like fear, ambition, and confidence).
- Building a compelling brand narrative so your coaching practice clearly communicates who you help and why you’re different.
- Seeing marketing as a system and funnel, not one-off ads—how each touchpoint works together to move prospects toward a “yes.”
- How coaches actually get discovered today: showing up through content, SEO, and AI-powered search (including Generative Engine Optimization).
- Using email marketing and simple automation as a foundational, “always-on” engine for nurturing leads over time.
- Practical examples from the coaching industry that map out a real buyer journey with multiple touchpoints, so you can see how it all fits together.
Who this is for:
- Life, leadership, executive, and niche coaches who want more clarity about how to market themselves.
- Consultants and trainers who rely on personal branding and relationships to drive business.
- Any coach who wants to move beyond ad-hoc promotion and start building a strategic, repeatable marketing system.
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