09/24/2022
7 years ago the Wicked Good Cause Org. team recognized that many of our recipients were children enduring cancer. We learned of the many ways that childhood cancer affected the entire family. The impact that the pink campaign has made for breast cancer is revolutionary, and has been widely successful. We wondered why the gold campaign that takes place every September wasn’t as widespread. Likely no one wants to think about children who are sick. In truth it’s hard to get your heart or head around. Ignoring childhood cancer hasn’t made it go away though. As hard as it is to imagine, there are children in hospitals every day hearing the life changing news that they have cancer. In fact, although it’s considered rare, our team and volunteers across the South Shore of MA. have known far too many children who have had to suffer the awful symptoms, and painful treatments that accompany this horrific disease. We have also known too many children that are no longer with us because of cancer. We remember them this month and always.
In 2015 we launched our own and only cause-based campaign. “Go Wicked Gold”. Since then, we see a lot more gold each September, even extending to professional athletes. It seems like all the hard work from all the passionate people across the world have made an impact. We are so thankful for that, for all the people doing their part to spread awareness, to fundraise, to run or ride, or simply to ”light it up for childhood cancer awareness”. Many have reached out asking about gold gear, and luminary bags.
We haven’t produced apparel or luminary bags in 3 years. We paused during 2020 to navigate the pandemic, and to offer relief to hardworking volunteers. We also wanted to be mindful in light of a global pandemic of the many corporate and private sponsors, including the small businesses that have so graciously supported our mission since 2013. Having said that, seeing all the gold at drop off at school today was truly uplifting. We received these adorable pictures of some good kids doing their part. There is nothing more inspiring than seeing kids show up for kids. Great job everyone! ❤️🎗