Each course features video introductions and engaging learning activities based on real world challenges for SME marketers on Facebook. Understand key principles and best practice for using each of Facebook's marketing features in...
1. Find your feet in Facebook marketing with this video guide to the social media revolution in consumer-behaviour and how it will affect your business.
2. Create y
our page, begin engaging with fans and get introduced Facebook marketing. This course covers Page design, Insights and the basics of Facebook Ads.
3. Growing Your Fan Base
This course drills down into best practice for using Ads and Sponsored Stories effectively. Activities include designing Ads and writing good Ad copy.
4. Promoting Offers and Events
Here we look at breathing life into your Page. Engage with your fans by creating an Event, driving publicity and keeping up a great conversation with your customers.
5. Developing your Product Range
This course explores using Facebook for market research with Questions and Social Plugins for market research and introduces you to Custom Apps.
6. Customer Loyalty and Retention
Facebook is a powerful tool for attracting more customers. Learn all about Facebook Places, Check-Ins and how to create and promote the perfect Offer in this course.
7. Word of Mouth
Personal recommendations are a highly effective form of promoting any business. Learn how Facebook can help you harness the power of word of mouth in this course.
