03/31/2026
F1 banned cigarette sponsorships in 2006. But Big To***co is back on the track.
To***co giants Philip Morris International and BAT are marketing their ni****ne pouch products by sponsoring F1 cars, promoting these harmful and addictive products to young fans. And now F1 is partnering with Disney, LEGO, and Mattel to appeal to kids.
These products pose serious risks to kids – ni****ne is highly addictive, can harm the developing adolescent brain, and can prime the brain for addiction to other drugs.
Marketing for Big To***co’s products should have no place in a sport followed by millions of kids.
We've joined more than 160 organizations worldwide in calling on
F1 to stop allowing the sport to be a vehicle for promoting to***co to kids.
Read our full letter to F1 here: to***cofreekids.org/Formula-One-partners