08/28/2026
What will consumers actually buy in 2026? And why?
HomePage News just released the new MarketOutlook report (part of IHA's 2026 State of the Industry), and it breaks down purchase intent, top motivators, and material/feature preferences across 15 housewares categories, from cookware to kitchen electrics to home health.
A few things to know before you plan next year's line:
✅ Replacement demand still leads, but "updated features" is a real purchase driver in cookware, personal care & home environment
✅ Online reviews are the #1 trust signal across every category
✅ Consumers are willing to pay more in outdoor living, travel, home environment & kitchen electrics, even amid inflation concerns
Dig into the full report 👉 https://hubs.ly/Q04vzD5t0