03/27/2026
⭐️Key takeaways are available on our story and mtlc.co blog
Yesterday MTLC brought marketing, sales, PR & GTM leaders together at Progress Software to talk Full Funnel in an AI world and how the funnel has changed..
Some takeaways:
• Discovery starts before “first touch”
• Consistency = credibility
• MQLs are fading
• Validation > creation
• AI is winning in sales enablement
Thanks to our host Progress Software, our speakers, sponsors, and everyone who joined.
💙Sponsored by Imarc, MIT Professional Education, & Rocket Software