06/03/2026
Students experienced "Real Magic" with a day at The Coca-Cola Company on Tuesday of our 2026 Summer Youth Leadership Institute (SYLI)!
Students learned from the legal and marketing teams about:
🤝Intellectual property and talent agreements, with a mock negotiation between "the brand" and "the talent"
🌎Marketing partnerships, licensing, and branding, with insights into collaborations like Sprite x NBA and the FIFA World Cup 2026
👩‍🔬Flavor innovation!
On Wednesday, they learn about finance with Invesco!