09/02/2026
What a year for the beef industry! The demand for beef and all classes of cattle has been unprecedented the last 12 months. Cattle numbers and overall beef demand continues to provide a positive outlook for the coming years. We have seen improved profitability at the cow calf level and increasing demand for high-quality bulls. ABS is coming off one of our best years ever—thank you for your continued business and trust in ABS! It is because of our customers and producers across the country that we get to work in industry that we love and are extremely passionate about.
As we look ahead to the genetic decisions we make in the next few years and the challenges we will need to overcome, ABS looks forward to being part of your genetic plan. We are building a lineup that can truly serve a broad industry where producers have varying objectives and goals. You will find our bulls grouped into different potential outcomes to help you find bulls to suit your operation. We kick off with an extremely interesting group of newer bulls that have already proven to be popular. You will see a lot of progeny out of this group in the coming year, and we believe they will have an impact in the industry.
In the Focal Point, you will see bulls that push the upper ends for EPDs and indexes, but also bulls that are very balanced. We believe in the science but also look for the functionality. Different producers have different ideas. Customers sell calves at weaning, sell seedstock, finish out their own calves, keep females, sell bred heifers, and combinations of them. ABS provides you with genetics that fit those needs, all while looking ahead to things such as improving red meat yield, reducing costs through efficiency, and cow size. Your end goals make your genetic decisions specific to you, and your ABS Representative is here to help you find bulls that best fit your operation. It’s not a one-size-fits-all.
Thank you for your business and we look forward to working with you.
- Todd Sears, Beef Sales Director
Read the Focal Point: https://eu1.hubs.ly/H0xZ5JK0
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