10/15/2026
If you drive past one of our billboards and your heart skips, we see you. 💗
Every baby loss matters. These billboards are up across the United States through October 28 for National Pregnancy and Infant Loss Awareness Month, and they are here for every parent who has ever been told to move on, stay quiet, or look on the bright side. Your baby loss matters. Your grief matters. You matter.
Thank you, Lamar Advertising Company, for giving these words such a big, bright place in the world. We are so grateful and can’t thank your team enough.
Help us spot them! If you see one, snap a photo (passengers and parked cars only, please keep your eyes on the road) and tag . We’ll send you a free Every baby loss matters awareness bracelet as our thank you.
We will share where each billboard is as soon as we have the final word.
Send this to someone who needs to see these words today.