06/18/2026
Equip’s Transition
Equip Health recently sent medical and mental health treatment providers this referral solicitation email. Notice the subject line which should be read exactly as written: Subject: “Transition your highest-acuity ED patients—into acute, virtual care.” That sentence is not casual marketing. It is the claim. It is also worthy of regulatory agency investigation. Before the reader reaches the body of the email, Equip has combined three clinically loaded concepts: highest acuity, acute care, and virtual treatment....
Equip Health recently sent medical and mental health treatment providers this referral solicitation email. Notice the subject line which should be read exactly as written: Subject: “Transition your…