Deep Ellum History

Deep Ellum History The Deep Ellum History Project is a combined effort of both the DECA & DEF working w DPL.

06/19/2026

The City of Dallas celebrates Juneteenth on Friday June 19, and SDCC’s building will be open from 5–10 PM. Visitors are invited to experience No Walls Between Us and Echoes of Black Sound, two exhibitions that explore connection, culture, history, and creative expression.
Guests can also attend the Ted Shine New Play Festival presented by Soul Rep.
Join us as we reflect, celebrate, and engage with the stories, voices, and artistic contributions that continue to shape our communities.

Did you know:  The original Coca-Cola Bottling Company was on Elm Street (appx 2630 Elm) in Deep Ellum?  Original Site o...
06/09/2026

Did you know: The original Coca-Cola Bottling Company was on Elm Street (appx 2630 Elm) in Deep Ellum? Original Site of the Coca-Cola Bottling Company of Dallas One of the first companies in the nation granted franchise rights for the distribution of Coca-Cola in bottles, the Coca-Cola Bottling Company of Dallas produced the city's first bottle of Coca-Cola on this site on June 10, 1902. J.T. Lupton of Chattanooga, Tennessee, was the principal owner, with an initial investment of $5,000. Three employees handled the entire operation. They were: R.D. Twinam, company manager; Mr. Dixon, the bookkeeper; and Fred Welsh, who operated the bottling machine. The employees sold 37 cases on the first day of production and delivered them in a one-horse wagon. In the bottling process, glass Coca-Cola bottles were filled by using a hand-operated, foot-powered machine that held two bottles, one beneath the syrup and the other under the filling head for the carbonated water, where the bottles also were capped. Bottles were reused and had to be hand-washed by putting cleaning fluid and steel pellets, similar to gunshot, into the bottles and shaking them vigorously. By 1905, sales of Coca-Cola had increased such that the company moved the bottling plant to 1800 Wood Street. From its small beginnings here in Deep Ellum, the Coca-Cola Bottling Company of Dallas, later renamed the Coca-Cola Bottling Company of North Texas, grew to more than 2,600 employees in 19 locations by its centennial in Dallas in 2002.
https://www.hmdb.org/m.asp?m=269201

Real History happening in 2026:  Watch Hatziel's interview for the FIFA related mural that he did for the client partner...
06/08/2026

Real History happening in 2026: Watch Hatziel's interview for the FIFA related mural that he did for the client partnership of Visit Dallas and DEF - https://www.facebook.com/share/r/1H4tYteXwK/
The Ace Parking lot is where many graffiti artists cut their teeth.

The New FIFA Related Banner Project (also Visit Dallas Partnership) are up. It is called the International Culture Showcase. The 48 FIFA countries are represented by artwork from 6 artists. There will be a mural for the teams that will actually visit Dallas stadiums. Stay tuned as the Deep Ellum Community Center will be showcasing the 48 banner designs in the Upstairs Gallery in Print form for the digital works and there will be 8 original works as well. They will be half-size to the banners, being 12" x 24" in size on gallery wrapped canvas.

We love to see old film reels that include Deep Ellum.  Here is a screen grab taken from the G. William Jones Film and V...
05/03/2026

We love to see old film reels that include Deep Ellum.
Here is a screen grab taken from the G. William Jones Film and Video Collection at SMU film of a tour of Dallas in 1970. Its a view that is officially gone. I can see the the Southland life tower in the far distance. Notice anything else here?

Check out the video at this link: https://youtu.be/eSLghTRlJPs?si=EoulFWhdOjMxR80b time marker for the image: 4:12.

Source: This look back came from the SMU Jones Film Collection channel on YouTube. This is listed as part of the KERA Collection in the SMU Collections and Archives. Modern image taken from google maps.

Address

2528 Elm Street , Suite A
Dallas, TX
75226

Opening Hours

Wednesday 12pm - 7pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 12pm - 7pm
Sunday 12pm - 7pm

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