Fit-C (Fit Tech Council)

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Fit-C (Fit Tech Council)

The Fitness Industry Technology Council is a Non Profit Consortium Designed To Promote Technology Standards for Health and Fitness Technology.

About Fit-C
The Fitness Industry Technology Council is a group of professionals representing leading companies/organizations in the fitness industry. The council seeks to grow the fitness industry, improve fitness user experience and mature the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. FIT-C was formed to address

the following industry issues:

-Mobilize resources to drive the fitness industry forward
-Develop and promote technology standards for fitness equipment
-Protect the intellectual property of current and prospective participants
-Provide a means for all sectors of the fitness industry to participate
-FIT-C is established as a non-profit membership organization.

06/02/2026

The future of fitness is digital — is your business ready for it? 📊

We're excited to release the FIT-C 2026 Digital Pulse Report, presented by Bryan K. ORourke: a global assessment of digital maturity and effectiveness across the fitness and active health sector.

Developed by the Fit-C (Fit Tech Council), the report benchmarks where the industry stands today — how operators, suppliers, and brands are adopting technology, where the gaps are, and where the biggest opportunities lie ahead.

If you're an operator, investor, supplier, technologist, or industry leader, this is an essential read for understanding the digital forces shaping fitness — and how to stay ahead of them.

📖 Get your copy today: https://www.amazon.com/2026-FIT-C-Digital-Pulse-Report/dp/B0GTV2QT18

05/12/2026

In this episode of the Fitness + Technology Podcast, Bryan K. ORourke shares his panel discussion from FIBO's Future Forum, “A Respectful Disagreement on AI & Its Hype Cycle.” Moderated by Hans Muench, Bryan is joined by Pablo Viñaspre of Fitness KPI and Marcin Obel of Qodeca for an honest conversation about what’s working in AI, what’s falling short, and what fitness operators should actually be paying attention to. Listeners will gain practical insights, candid perspectives, and a discussion that moves beyond the buzzwords surrounding artificial intelligence.

If you’re evaluating how AI fits into your business strategy, this is a conversation you won’t want to miss.

Check out FITC’s 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18

Listen to their conversation on our podcast anywhere or go to: https://www.fittechcouncil.org/podcast

Here is a clip from Bryan on his closing thoughts on the realities and the risks of overhyped AI.

05/05/2026

In this episode of the Fitness + Technology Podcast, Bryan K. ORourke sits down with Tracey Spain Estes, Senior Account Manager at LG Electronics. Tracey brings more than 20 years of experience in the health, wellness, and fitness industry, with a proven track record in strategic account leadership and sales performance. Her background includes leadership roles with Life Fitness and the The Y, where she developed deep expertise in strategic development, sales operations, marketing strategy, and fitness training. With a strong focus on technology in the fitness industry, Tracey joins Bryan to explore the evolving role of screens in creating immersive fitness experiences and what this shift means for operators, members, and the future of connected fitness.

You can listen to the podcast anywhere or go to: https://www.fittechcouncil.org/podcast

Here is a clip from Tracey on direct view LED screens for immersive studios that wow members.

04/22/2026

’s Future Forum made one thing clear—AI is here, and the real opportunity lies in how we apply it.

At The , we were proud to host “A Respectful Disagreement on AI & Its Hype Cycle” with , , .obel from , and .vinaspre from . A candid discussion on where AI is creating real value—and where the industry needs to stay grounded.

We also had the privilege of hosting our first Startup Pitch Battle. Thank you to , , , , and CORA for bringing forward bold ideas shaping the future of fitness and wellness.

Congratulations to for being named Best Startup!

A special thank you to our judges—, from , and Lara Wruss from for their leadership and insight and to for his coordination and support throughout the event. His efforts behind the scenes played an important role in ensuring everything came together seamlessly.

We’re also proud to recognize this year’s Most Innovative Companies: , .de, and . Your work continues to push the industry forward.

Grateful to be part of a community that challenges, builds, and leads what’s next. We look forward to next year!

04/08/2026

In this episode of the Fitness + Technology Podcast, Bryan K. ORourke sits down with Florian Brauer, Senior Global Brand Manager for FIBO—the world’s largest exhibition platform for health, fitness, and wellness. Florian oversees FIBO’s global brand strategy, shaping its international identity and managing a growing portfolio of regional events, including FIBO Arabia. He also cultivates partnerships with industry organizations, federations, and thought leaders worldwide. As a central figure behind one of the industry’s most influential gatherings, Florian plays a key role in bringing together leading commercial and educational programming each year in Cologne. Today, Florian joins Bryan to share insights into FIBO’s evolution, its global expansion, and what to expect from their upcoming event.

You can listen to the podcast anywhere or go to: https://www.fittechcouncil.org/podcast

Here is a clip from Florian speaking about FIBO shifting from bodybuilding to a global health umbrella.

04/02/2026

In this episode of the Fitness + Technology Podcast, Bryan K. ORourke sits down with Chris Sullivan, recently CIO of Self Esteem Brands and now Lead Principal Advisor at Brillect. Together, they explore the realities of scaling technology in complex, franchise-driven environments. Drawing on his background in retail and digital innovation, Chris shares insights on navigating growth, overcoming operational challenges, and cutting through the noise of AI hype to uncover real business value. Now advising organizations through Brillect, he delivers strategic insights grounded in experience, research, and proven practices—helping companies drive digital transformation, harness data effectively, enhance operational excellence across domains, embrace AI innovation, and accelerate sustainable growth. The conversation also examines the fitness industry’s current level of digital maturity, barriers to adoption, and the evolving role of technology in shaping member experiences, mergers, and future-ready organizations.

Listen in to their conversation on our podcast at: https://www.fittechcouncil.org/podcast

Here is a clip from Chris on cutting through the AI hype and what actually delivers business value.

03/31/2026

Congratulations to the winners of our 2025 Innovation Awards- trailblazers who are redefining what’s possible in the fitness industry through creativity, leadership, and cutting-edge solutions.

👏 Fitness Supplier: Keepme
👏 Fitness Professional: John Ford from EGYM
👏 Fitness Facility: EasyFit

We also recognize our outstanding finalists for their innovation and impact:
⭐ Fitness Supplier: Fitness KPI
⭐ Fitness Professional: Brian Holmes from AI Front Desk
⭐ Fitness Facility: Kuntokeskus Liikku

Each of these recipients exemplifies the spirit of innovation, showing how technology can be harnessed to elevate member experiences, improve outcomes, and transform operations across the fitness landscape.

Their work is not only pushing their organizations forward—it’s shaping the future of fitness for all of us. 🚀

🔗 Think your organization is next?

Applications for the 2026 Innovation Awards are now open: https://www.fittechcouncil.org/fitc-innovation-awards

Let’s continue to inspire, innovate, and lead the way forward. 💡

03/27/2026

What’s coming. What’s missing. What’s next.

AI is everywhere right now—but what’s actually real, and what’s just hype?

Join us at FIBO 2026’s Future Forum for The FIT-C Innovation Outlook, where we’re bringing together industry leaders for a respectful disagreement on AI & its hype cycle—what’s working, what’s not, and what operators should actually be paying attention to.

📅 Friday, April 17th, 2026
⏰ 3:00–4:00 PM
📍 FIBO Confex Hall

You’ll hear from:
Bryan K. ORourke with Fit-C (Fit Tech Council)
Pablo Vinaspre with Fitness KPI
Marcin Obel with Qodeca

Moderated by Hans Muench

Expect honest perspectives, real-world insights, and a conversation that goes beyond the buzzwords.

If you’re thinking about AI in your business—you won’t want to miss this.

03/25/2026

Announcing the Release of the Digital Pulse Report 2026!

The Fit-C (Fit Tech Council) & Bryan K. ORourke are proud to introduce the Digital Pulse Report 2026: Operators’ Technology Stack – Past, Present, and Future.

This comprehensive report delivers critical insights into how fitness and wellness operators are leveraging technology to drive performance, enhance member experiences, and prepare for what’s next.

Inside the report:
• Key trends shaping the future of fitness technology
• Real-world data on operator tech stacks and adoption
• Insights into AI, innovation, and digital transformation
• Strategic perspectives to help guide smarter decisions

Built for operators, suppliers, and industry leaders, the Digital Pulse Report 2026 serves as a benchmark for where the industry stands today—and where it’s headed.

Now available for purchase!

Access your copy here: https://www.fittechcouncil.org/digital-pulse-2026

03/24/2026

In this episode of the Fitness + Technology Podcast, Bryan K. ORourke presents “Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth,” a panel discussion recorded live at the Health & Fitness Association Show in San Diego.

Bryan is joined by Heather Malstaff, Director of Sales & Operations at Extraordinary Brands; Martin Johns, Owner and General Manager of Raintree Athletic Club; and Amie Boring, Technical Solutions Consultant at Chuze Fitness. Together, they examine how referral programs, loyalty strategies, and gamified campaigns are being leveraged to shape member behavior and accelerate sustainable growth.

Drawing on real-world case studies and industry experience, the panelists share key insights and practical frameworks that can be implemented immediately—whether you are launching your first incentive program or optimizing an existing strategy.

You can listen to their discussion on our podcast at: https://www.fittechcouncil.org/podcast

Here is a clip where Martin shares key systems and solutions needed to effectively implement and scale referral and incentive programs.

Address

427 N Theard Street, Ste 239
Covington, LA
70433

Telephone

(504) 957-7646

Website

http://www.fittechcouncil.org/

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