10/08/2026
π Breaking It Down: Whatβs the Difference Between "Hispanic" and "Latino"?
In construction, a diverse crew is one of our greatest strengths. But when it comes to talking about culture and identity, people often use terms like "Hispanic" and "Latino" interchangeably. While they overlap a lot, they actually mean two different things!
Here is a quick, easy guide to help us use respectful and accurate language:
Hispanic (Geography + Language):
This term refers to people who come fromβor have ancestry fromβa Spanish-speaking country.
Key driver: Language. It includes Spain, but excludes Brazil (where Portuguese is spoken).
Latino / Latina / Latine (Geography Only):
This term refers to people fromβor with ancestry fromβLatin America (Central America, South America, and parts of the Caribbean).
Key driver: Geography. It includes Brazil (because it's in South America), but excludes Spain (because it's in Europe).
Where They Overlap:
Many people are both! For example, someone from Mexico or Colombia is considered both Hispanic (Spanish-speaking) and Latino (from Latin America).
However, someone from Brazil is Latino (Latin America) but not Hispanic, while someone from Spain is Hispanic (Spanish-speaking) but not Latino.
Why This Matters on the Jobsite
Using the right terms isn't about policing languageβitβs about respect, recognizing individual identities, and showing that we see our colleagues as unique individuals rather than a monolith.
When in doubt, it's always best to follow someone's personal preference or ask how they identify!
Let's continue building an inclusive, respectful culture where everyone feels valued.