05/21/2026
Your W**d Might Test Great and Still Suck:
Join me at this year’s Ohio Cannabis Expo, where I’ll be exploring why modern cannabis culture may have trained consumers to buy cannabis backwards.
Why are THC percentages driving purchasing decisions more than aroma, freshness, and sensory experience?
What are we ACTUALLY smelling when we crack open fresh cannabis?
Hint: it’s a lot more than just the terpene percentages printed on the package.
From esters and flavonoids to volatile sulfur compounds and the “orchestra of chemistry” inside the plant, this talk explores the disconnect between compliance labels and real consumer experience — and why the future of cannabis may depend on rebuilding a smarter relationship with the plant itself.
The future of cannabis is not stronger w**d.
It’s a better understanding.