Missouri Beef Industry Council

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Missouri Beef Industry Council Follow along and explore mouth-watering BEEF recipes and connect with Missouri's beef producers.

🚨 BEEF FANS, THIS ONE’S FOR YOU.Your beef pride is about to get a wardrobe upgrade. The MO Beef Store officially opens M...
10/14/2026

🚨 BEEF FANS, THIS ONE’S FOR YOU.

Your beef pride is about to get a wardrobe upgrade. The MO Beef Store officially opens Monday, October 19!

From adult favorites to youth styles, we’re bringing the beef gear for the whole crew. 🙌 Whether you’re repping Missouri agriculture, showing love for our beef farmers and ranchers, or just want to add a little more beef to your everyday look… we’ve got you.

📅 Mark your calendars. Tell your friends. Get READY.

Stay tuned for the launch because beef looks GOOD on you. 🥩❤️

10/13/2026

Six generations. One family legacy. 🔥

For George and Shirley Luebberring of Luebbering Shorthorn Farms, raising beef is about so much more than cattle. It’s about family, passing down traditions and making sure the next generation has a place within the industry.

From grandkids helping on the farm to conversations with consumers at the Columbia Farmers Market, the Luebberings are keeping their family’s agricultural legacy growing, one generation at a time.

🎥 Catch the Luebberings’ story in our latest Making the Cut feature with KRCG 13.

The future of ag is in good hands 👏.We had a great morning joining Mizzou College of Agriculture, Food and Natural Resou...
10/09/2026

The future of ag is in good hands 👏.

We had a great morning joining Mizzou College of Agriculture, Food and Natural Resources and U.S. Farm Report for the live recording of the U.S. Farm Report College Roadshow.

Connecting with students and celebrating the next generation of agricultural leaders is a great reminder of the importance of creating opportunities for young professionals to grow within the industry 💛🖤.

🎓 Want to get more involved? Our winter and summer internship opportunities are open! Applications are due through October 30.

🎥✨ To catch today’s recording, tune in this Saturday on KRCG 13 or check your local U.S. Farm Report listings.

10/07/2026

Tacos, but make them EXTRA. 🌮✨

Extra tender. Extra crispy. Extra cheesy. Extra dippable.

We’ve seen the taco trends come and go … but when it comes to a seriously craveable taco, beef is still the one. 🥩❤️

And on ? We’re making it birria. 🔥

Grab the recipe + make your taco night a little extra.

Full recipe Beef. It's What's For Dinner.

09/30/2026

It’s never just about the cattle. 🤎

It’s the land.
The memories.
The early mornings.
The hard work.
The family.
And the next generation.

For the Imhoff’s of Rolling Hills Livestock, cattle production is a family affair, and the next generation is already finding their place within.

After heading off to college, Haley realized quickly that something was missing. So, she came home to the cattle, the farm and the life she had always known.

Now, she’s building her own herd and pouring her passion into raising nutritious, delicious beef for families in her community, including local school lunches and consumers throughout the surrounding area.

And the farm is shaping more than Haley’s herd. It’s shaping her future. This fall she transferred to the University of Missouri to pursue a degree in animal science, with plans to attend veterinary school and eventually help beef producers build healthier, stronger herds.

✨ This is a story about where you come from, what you’re building and who you’re building it for.

Because the best part of a family cattle operation?

Watching the next generation choose it, grow it and carry it forward. ❤️🥩

🎥 Meet Haley and the Imhoff family of Rolling Hills Livestock in Blackwater, MO.

Behind every cut of beef is a story 🤎.For Ted Cunningham, that story starts with a lifetime spent in the cattle business...
09/24/2026

Behind every cut of beef is a story 🤎.

For Ted Cunningham, that story starts with a lifetime spent in the cattle business.

From managing commercial and seedstock cattle with his family to backgrounding calves, developing heifers, and providing custom development services for seedstock bulls, replacement heifers, and stocker cattle, Ted knows beef production from the ground up.

As an MBIC Board member, he brings a hands-on producer perspective to the conversation, helping champion the beef checkoff, connect with consumers and grow demand for beef.

His beef pick? Ribeye, all day. 🥩 But don’t overlook the Santa Maria-style tri-tip! It's a family favorite and Ted’s favorite cut to introduce to someone new to it. 🔥

🔗 Get to know Ted + his story "behind the beef": https://bit.ly/47jFIte

Two opportunities. One industry. Immeasurable impact. 🥩✨Want to put your passion for Missouri agriculture and beef produ...
09/22/2026

Two opportunities. One industry. Immeasurable impact. 🥩✨

Want to put your passion for Missouri agriculture and beef production to work? Join the MBIC team!

Gain real-world experience in producer communications & consumer education, build your professional network, and help tell the story of Missouri beef from pasture to plate.

❄️ Winter Internship | Late December–March

☀️ Summer Internship | Late May–Mid August

Applications due October 30, 2026.

📩 Send your resume + cover letter to [email protected] + tell us which internship(s) you’re interested in.

Build skills. Make connections. Tell the Missouri beef story.

🔗 Additional details: https://bit.ly/4dJOpAH

09/16/2026

Football. Tailgates. Beef. We’re so here for this. 🏈🖤💛

We’re teaming up with Mizzou Football all season long to bring beef to your game day festivities - from the grocery store run, to the tailgate, to kickoff. 🔥

Think tailgate stories, Game Day Beef with Mizzou football players, and plenty of reasons to fire up the grill or simmer up a pot of hearty, beefy chili.

Want the full scoop? Press play and watch the full KRCG 13 interview to hear what’s coming this season. 🎥👇

M-I-Z… BEEF! 🥩🏈

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09/15/2026

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Address

Columbia, MO

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15738170899

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