08/26/2026
🥩 Behind every cut of beef is a family, a farm and a story.
For George Luebbering, Saturday mornings at the Columbia Farmers Market are about more than selling beef. They’re about connecting with the people who enjoy the product he works hard to raise - answering questions, sharing his experiences and giving customers a glimpse into life on the farm.
At Luebbering Shorthorn Farms, George and his family are building more than a herd. They’re building a legacy, one that includes hard work, family traditions and a hope to pass the farm on to the next generation. ❤️
From his grandchildren showing cattle to his family working alongside him, George’s story is a reminder that Missouri beef is about more than what’s on the plate. It’s about the people who raise it, the families who carry it forward and the communities that support them.
Get to know George and the story behind his cattle operation in “Beef 101 at the Farmers Market,” featured by Missouri Life Magazine: https://bit.ly/4zFbDkZ
