Missouri Beef Industry Council

06/08/2026

From two heifers at age 9 to a thriving cattle operation, Haley Imhoff is proving what hard work, determination and a passion for agriculture can build. Read her story ⬇️.

Haley Imhoff is proof that determination, hard work and a passion for agriculture can build something remarkable near Blackwater in Agri-Ready Designated Cooper County. She has grown Rolling Hills Livestock from a pair of Charolais heifers she purchased as a child to managing more than 130 head of cattle today. Her farm is deeply rooted in family, community and the future of Missouri agriculture.

Learn more about Haley here: https://mofarmerscare.com/faces-of-the-farm/haley-imhoff-feeding-schools-families-and-the-future/

Missouri Cattlemen's Association | Missouri Charolais Breeders Association |

06/03/2026

Cardinals season 🤝 grilling season. ⚾🔥

Missouri beef producer Andi Wilson recently threw out the first pitch at St. Louis Cardinals Busch Stadium, representing the farm families behind the burgers, steaks, and beef recipes that make summer so memorable.

With her family cheering her on from the stands, Andi helped put a face to the Missouri beef families behind your favorite beefy meals.

As summertime calendars fill with ballgames, cookouts, and time spent with family and friends, beef remains a staple of the moments that bring us together.

Catch Andi on Cardinals Radio Network all season long as she helps connect fans with the farm families behind their burgers on the grill. ❤️⚾

06/02/2026

The grill’s hot.

The sweet tea’s cold.

The sun’s taking its time.

Summer is doing exactly what is supposed to do. ☀️🍉🍯

☀️

05/28/2026

🚗🥩 It's road trip season… and Route 66 is turning 100!

There’s never been a better time to explore the Mother Road, and now you can do it with the Route 66 Beef Trail Pass.

Travelers can check in at legendary beef stops along Route 66, earn points, and compete for Grand Prize packages valued at over $500.

From iconic steakhouses to classic BBQ joints, the Route 66 Beef Trail celebrates the beef traditions that helped make the Mother Road famous.

📍 Download the free pass and start planning your Route 66 adventure today:
mobeef.org/programs-events/route-66-beef-trail

Because a 100-year celebration deserves legendary beef. 🥩

05/27/2026

hey hey… we know these people 👏.

Proud to see Tanner, Kerre and the entire CF Cattle Company crew spotlighted for the incredible work they’re doing to connect consumers to Missouri beef. From raising cattle to raising the next generation, this family is the real deal. 🤝🥩

As we continue to celebrate BEEF MONTH, travel through story to visit CF Cattle Company, which overlooks a horizon made for sunsets near Ava in Agri-Ready Designated Douglas County.

This generational cow-calf ranch is a family owned and operated partnership that includes Rancel and Janie Clark and their son, Tanner, and his wife Kerre.

Meaningful beef marketing connects consumers to the farms, ranches, and families who are supported by every beef purchase. Read more to learn why the Clarks believe that the key to marketing today is to include their “tomorrow”.

Congratulations to Tanner and Kerre, who will celebrate 18 years of wedded ranching bliss next week!

Read more: https://mofarmerscare.com/faces-of-the-farm/cf-cattle-company-beef-marketing-simplified/

| | Missouri Cattlemen's Association | Missouri Beef Industry Council

05/22/2026

Missouri this weekend: ☀️🕶️🌊🥩🔥

Lake days at the Ozarks. Backyard burgers in KC. Patio nights in STL. No matter where Memorial Day weekend takes you, beef belongs on the grill.

This weekend’s must-make lineup:
🔥 Sirloin Steak Kabobs with Garlic Rosemary Butter
🍔 Mushroom Swiss Burgers with Jalapeño Aioli
🥩 Mediterranean Grilled Chuck Steak + Garden Veggies

The unofficial start of summer tastes better with beef 🤝.

Snag the recipes (and more): https://bit.ly/4uwPYbW

05/21/2026

The beef community is built by passionate people, and we’re excited to introduce one of them ❤️.

Meet Lanie Milliken, our summer intern.

Raised with livestock responsibilities from a young age, agriculture quickly became more than a lifestyle, it became her passion.

Now a senior studying ag communications + animal science at Missouri State University, she’s passionate about becoming a strong voice for the beef industry through producer outreach and consumer education, all while advocating for the industry she knows and loves.

We can’t wait to see the impact she makes this summer and beyond 🔥.

Get to know Lanie: https://bit.ly/4uZYVdm

05/19/2026

“It was something we built through hard work, and it’s a moment I’ll never forget.” ❤️

From two cows and a modest home in southwest Missouri to a growing family cattle operation (5K Cattle Co.), the Keaton story is one built on patience, grit and a deep respect for agriculture.

Today, Vance and Jennifer (with their children) operate a spring and fall calving herd, replacement heifer development program and a custom meat business that connects their beef directly with consumers across the four-state area.

Each piece of the operation reflects a long-term commitment to quality and trust.

Vance’s background in 4-H and agricultural education continues to influence his perspective as both a producer and advocate. He remains dedicated to strengthening the beef industry and ensuring consumers understand the value behind the product they enjoy.

At its core, the Keaton operation is still guided by the same foundation it started on ... hard work, steady growth and a belief in doing things right. 🔥🥩

Read the full article: https://bit.ly/42IC0qZ

05/15/2026

BRB… rodeo season 🤠🔥. Tom Crouse - PRCA Athlete edition.

Got some good rodeos coming up. Check it out on the CowboyChannel.

Purina Horse
Missouri Beef Industry Council
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