06/15/2026
Monday Membership Motivation Moment #13
Set a Unit Membership Goal (By Rank & Program)
“What gets measured gets managed.”
One of the biggest differences between units that grow and units that struggle is that growing units have a clear target. They don't simply hope for more Scouts—they set specific membership goals and work toward them throughout the year.
Why Set Membership Goals?
A unit membership goal provides:
Direction for leaders and youth
A benchmark to measure progress
Motivation to recruit and retain members
A stronger, healthier program for youth
Instead of saying, "We want more Scouts," define exactly what success looks like.
Start With Your Current Membership
Review your roster and determine:
How many youth are currently registered?
How many are expected to return next year?
How many will age out, graduate, or cross over?
Then set goals by rank or program level.
Examples
Cub Scout Pack
Current Membership: 32
Goal for Next Charter:
Lions: 6
Tigers: 8
Wolves: 7
Bears: 6
Webelos: 5
Arrow of Light: 5
Total Goal: 37 Scouts
Scouts BSA Troop
Current Membership: 24
Goal:
New Crossovers: 8
Returning Scouts: 22
New Youth Recruits: 3
Total Goal: 33 Scouts
Venturing Crew or Sea Scout Ship
Current Membership: 12
Goal:
Retain 10 current members
Recruit 5 new youth
Total Goal: 15 Members
Make It Visible
Share the goal with:
Youth leadership
Committee members
Parents
Chartered Organization representatives
Consider displaying progress:
On a bulletin board
In meeting presentations
In newsletters
On social media
Youth are more likely to support a goal when they can see progress toward it.
Monthly Membership Check-In
Ask:
Are we on pace to meet our goal?
How many members have we retained?
How many new families have we contacted?
What recruiting opportunities are coming up?
Small adjustments throughout the year prevent large membership challenges at recharter time.
Challenge for This Week
Before your next unit meeting, gather your key leaders and establish a membership goal for the coming year:
✅ Total membership goal
✅ Goal by rank or program level
✅ Retention goal
✅ Recruitment goal
Write it down, share it, and review it monthly.
Closing Thought
"A goal without a plan is just a wish. The strongest units know where they are going and intentionally build a membership plan to get there."
Take five minutes this week to set your unit's membership goal—then start building the path to achieve it. ⚜️