American Marketing Association

10/13/2026

The AMA Job Board has roles for marketers at every level. See what’s waiting for you! ➡️ https://bit.ly/49ERRel

10/13/2026

Your next career opportunity could start with what you learn at . 👀

Meet two keynote speakers bringing different perspectives on how to stand out, grow your skills and explore what’s possible in a marketing career.

🎤 Kevin Fernandez | April 8
Talent Acquisition Specialist, Reyes Beverage Group – GALLO Division

Learn how to stand out before you land the job. Kevin will share insights on building a personal brand that communicates your strengths, helps you stand out to employers and creates opportunities as you start your career.

🎤 Angie Howard | April 9
Vice President, Custom Animation, DreamWorks Animation

Discover how creativity and strategy work together. Get a behind-the-scenes perspective on how major animated film campaigns come to life, with insights into how storytelling, technology and marketing connect to capture audience attention.

Whether you’re building your professional presence or exploring where your creativity can take you, these keynotes offer fresh perspectives to bring back to your career journey.

📍 New Orleans, LA | April 8–9
🎟️ Join us at www.ama.org/icc

10/12/2026

We’re honored to share that Marketing/And, hosted by our CEO, Bennie F. Johnson, has been nominated for a Signal Award in Creativity & Marketing!

We’re proud of the conversations this podcast brings to the marketing community, and we’d be so thankful for your support. If you have a moment, we’d love your vote! 👉 https://vote.signalaward.com/

10/10/2026

When you ask for a review might matter as much as whether you ask. 🤔

An AMA Journal of Marketing Research study analyzing nearly 400 million online reviews across 33 platforms found that weekend reviews tend to be more negative than weekday reviews, with fewer 5-star ratings and more 1–3-star ratings.

Why? The research suggests it may come down to who chooses to leave a review on the weekend, rather than changes in product or service quality.

⭐ Key takeaway: Review solicitation timing could influence the feedback your brand collects, especially when you have a smaller pool of reviews.

10/10/2026

Spooky season 2026 is in full swing! 👻 Before this year’s campaigns pile up, it’s worth looking back at last year’s.

In 2025, Ad Age Insider’s Tim Nudd named the winners of the first-ever Halloween Marketing Awards. His read was that it was one of the strongest years for spooky brand work in a while, with a mix of funny, scary-funny and scary-scary.

The 2025 winners:
Campaign of the year: Gushers, “Fruithead”
Scariest ad: Six Flags, “Come Out and Play”
Most unique take: Skittles, “Ghost Roommate”
Best spooky product: a tie between Disney+ and Capri Sun

It was one editor’s picks rather than a data-driven ranking, but it’s a good benchmark for what the bar looked like a year ago.

Which of these do you remember? And what’s caught your eye so far this season?

10/09/2026

Glossy or matte? It turns out, the finish can influence how consumers perceive a product.

Research published in the Journal of Marketing found that consumers generally prefer glossy finishes because they signal newness and cleanliness. But there’s one big exception: products that gain value with age, like w**e, may benefit from a matte finish.

A small design detail with a potential impact on consumer perception. Read the full AMA Research Insight here ➡️

Read more about Research Insight | Consumers Prefer Gloss over Matte--With One Big Exception - from American Marketing Association

10/09/2026

Get that bag…literally? 👜🍗
Walmart turned a social media inside joke into a real product, and its $5.97 rotisserie chicken purse sold out in just 90 minutes.

The strategy? Social listening, a little whimsy, and a product rooted in what customers were already talking about. Could this be a recipe for brands looking to turn online fandom into real-world demand?

Read the full story from Marketing Brew:

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the retailer’s head of brand experiences and partnerships told us.

10/08/2026

Okay, we used a puppy to get your attention. Is it working? 🐶
AMA was all over Content Marketing World and The Market Research Event this week!

Highlights from our team:
🎓 Molly Soat, Robert Rose, Bennie F. Johnson, and Jen OBrien co-led our Dynamic Content Marketing Workshop (earning attendees 3 AMA CEUs)
💬 Bennie also answered your questions, no slides, at Ask Me Anything
📊 Jen challenged insights pros to rethink research for the scroll age at TMRE

Swipe to see some of our favorite highlights!

Content Marketing Institute

10/08/2026

AMA is everywhere in the industry this week, with stops at Advertising Week and Content Marketing World!

In New York, we just wrapped a breakfast and fireside chat with our partner, Microsoft. Lily Yao moderated a great conversation on agentic AI with Microsoft's Gerardo Amaya, and the room full of senior marketing and technology leaders had plenty of thoughtful questions.

Thank you to Amy Gwiazdowski, Ursula E. Littlejohn, Julie Schnidman, and Catherine Eck for making it happen! 💥

10/07/2026

"Don’t be afraid to let your heart be part of that equation." - sean greenwood, VP of Public Relations at Ben & Jerry's

On the latest Marketing / And, AMA CEO Bennie F. Johnson sits down with Sean to talk about knowing your business's commitment to its community, finding joy in the work, and why values don't get left at the door. Plus, the story behind the "Joy Gang" and the flavor graveyard. 🍦

Grab your favorite flavor of ice cream and settle in for a great episode! https://bit.ly/4hJME7Y