NAC Future Leaders

05/28/2019

How to Encourage Millennials to Support Theaters and Stadiums

I wanted to share some perspective, ideas, and comments people have shared with me recently. I took some time to reach out to my peers through social media via Instagram, Facebook, and Snapchat, as these are primary methods of communication for most Millennials I am in contact with. My focus is on theater industry, but some will apply to stadiums and sports events as well.

Options and variety in concessions and movies
• Offering extended dining menus, alcoholic beverages, indie movies, T.V. show premieres and finales, SuperBowl/Sporting events viewing parties
• Instagramable moments/displays
• Cardboard standees, cosplay, Interesting sculptures and décor
• Emphasis on group events, community events, and date night experiences
• Upgraded seats, audio, projectors
• Incentives to encourage free marketing i.e. post on Facebook/Instagram for $2 off your next visit

Subscription BOX
A lot of millennials are finding convenience in subscription based programs for their interests.
• BarkBox (service that sends monthly dog treats and themed toys)
• Blue Apron (service that sends weekly food meals)
• Lootboxes (service that provides Video games, collectible swag, Funko POPs)
• Gym Supplements (service that provides supplements, Shakers, Powders, equipment)
The theatre industry and stadiums could capitalize on millennial interest in subscription boxes by offering movie tickets, swag, etc. I propose a monthly subscription box that includes movie themed swag/collectables through RCM, Screen Vision, GoldenLink, Ping, Etc., movie passes (the tickets can transfer over to next month or save them for a small group), and discounts at the concessions. By offering a program like this, subscribers would prepay for tickets which would provide incentive for them to attend the theater regularly. With the tickets paid in advance and removing the upfront ticket price, it could allow for additional concession sales.

UBER DATE NIGHT
By offering a round trip pick-up program through ride sharing apps like UBER or LYFT. Customers could get picked up at their home, provided with two movie tickets, and/or in theater dining and drink discounts. This allows the customer to relax, avoid parking costs for busy city locations, and avoids drunk driving. Theatres within malls or buildings with multiple forms of entertainment could offer daycare services at KIDSQUEST/ARCADE/PLAYGROUND areas.

Loyalty Applications
An app is a great tool that millennials have become borderline dependent on. With a clean User Interface and promotions, an app can go a long way. The initial issue is getting our generation to commit to the extra button on our phones and the follow-up to seeing the app advertised. Personally, I have come across apps for concerts, restaurants, and events that require an app for entry. From what I have gathered, requiring the app isn’t a make or break situation for many millennials. This would give access to patron’s emails for follow up promotions and open up the possibility for further app development such as future subscription programs and event reminders.
Emails are becoming saturated. Creating an app which sends notifications for deals seems to be a better alternative. The trade off is offering a deal that provides enough incentive to pursue.
What people want to see on the apps:
• Preorder concession/pick up area
• Ticket/seating
• Trailers
• Local Co-branding (bring your ticket receipt to ABC Restaurant for 20% off your meal)

Notable suggestions: Dog Friendly, 18-35 year old discount days, Hang out vibe (allow some talking, cellphone use, lights on dim).

05/01/2019

https://www.reddit.com/r/movies/comments/bjfxsr/please_clean_up_your_mess_in_movie_theaters_for/?utm_source=share&utm_medium=ios_app

Posted in r/movies by u/gabvalgab • 2,252 points and 530 comments

01/29/2019

We are on a Membership Drive to increase our ranks by 30 new members in the next 30 days starting on January 15, 2019. You can help by encouraging industry colleagues and contacts to join you as a proud member of NAC!

12/10/2018

The National Association of Concessionaires (NAC) and The University of Memphis Kemmons Wilson School (KWS) of Hospitality and Resort Management have released a report on the findings of research first unveiled at Show East 2018.

12/03/2018

To participate, just encourage and refer an industry contact outside your organization to become a new full member of NAC. HERE IS A LINK TO THE ON-LINE MEMBERSHIP APPLICATION.

11/27/2018

Now that we survived Thanksgiving, Black Friday and Cyber Monday it is time to consider participating in Give Back Tuesday. https://www.myfooddrive.org/drive.php?NAC_75_Food_Drive

09/27/2018

NAC Bike Build Update from Grow Dat Youth Farm!

Yesterday, incoming Assistant Crew Leaders received bikes donated courtesy of The National Association of Concessionaires in collaboration with YEP, Bike Easy
and RUBARB.

These bikes & accessories will allow Grow Dat Assistant Crew Leaders to be more mobile and to remain employed by providing reliable transportation to work.

We would like to extend a huge THANK YOU to these gracious organizations!

07/01/2018

The NAC Expo Scholarships deadline date is extended until July 10, 2018. Apply today !
Each Scholarship Package includes one full registration to the Concession & Hospitality Expo, three night’s hotel accommodations at the NAC host hotel and a stipend of up to $300 to be used for transportation to the convention location.

There are two great scholarships available for qualifying first year attendees of The 2018 Concession and Hospitality Expo, Aug. 7-10 in New Orleans. NAC is pleased to present the President’s Expo Scholarship and the Joe Chabot Memorial Expo Scholarship.

06/19/2018

Hashtags can be very useful if you want to know the popularity of your brand or feedback on how well your promotions or company is doing. We often use hashtags to spark creativity in our post on social media. Your key goal for using a hashtag should be to check on (REACTIONS) and provide an easy way for your patrons to support you.

For more social media training by Boot Camp Digital: http://bootcampdigital.com/online-social-media-courses/ This video explains: 1) What a hashtag is 2) How...