ASTRA

ASTRA We are proud to represent the more than 1,500 specialty toy industry professionals passionate about the business of play.

Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is a membership trade organization that serves independent retailers, manufacturers and sales reps in the specialty toy industry. For more than 25 years, ASTRA (American Specialty Toy Retailing Association) has worked to support and strengthen the independent retailers, manufacturers, sales representatives, inventors, studen

ts and affiliate members who, inspired by the power of play, work tirelessly to bring the magic of play to the kids and kids-at-heart everywhere.

There aren’t enough words to describe the magic of Marketplace & Academy. ✨When Astra members come together, the special...
06/08/2026

There aren’t enough words to describe the magic of Marketplace & Academy. ✨

When Astra members come together, the specialty toy industry shines even brighter. Thank you to everyone who helped make this year’s Marketplace & Academy unforgettable.🤩

Some CPE and Meet & Greet fun from yesterday! ✨Marketplace & Academy 2026 is here, and we’re loving the energy! 🎉
06/05/2026

Some CPE and Meet & Greet fun from yesterday! ✨

Marketplace & Academy 2026 is here, and we’re loving the energy! 🎉

06/04/2026

A top-secret look at this year’s Marketplace & Academy attendee tote bag! 👀

Packed with goodies, this tote is waiting for you in the Baird Center at registration.

We’re thrilled to welcome Dr. Michelle Thaller as a keynote speaker at Marketplace & Academy 2026!With 27 years at NASA,...
06/01/2026

We’re thrilled to welcome Dr. Michelle Thaller as a keynote speaker at Marketplace & Academy 2026!

With 27 years at NASA, leadership on communications for the James Webb Space Telescope, and appearances on TED, National Geographic, and the History Channel, Dr. Thaller brings an incredible perspective on science, discovery, and innovation. ✨

Trust us, you won’t want to miss this keynote.🤗

Only 9 days until the magic of Marketplace & Academy begins ✨Thank you to all of our sponsors for helping make this year...
05/27/2026

Only 9 days until the magic of Marketplace & Academy begins ✨

Thank you to all of our sponsors for helping make this year’s event such a memorable experience for our attendees. Your support helps bring the fun, inspiration, and community spirit to life!

We can’t wait to see everyone in Milwaukee!🎉

05/14/2026

It’s not too late to purchase your Astra Star Awards Gala ticket!! Our gala is more than event it’s a celebration you don’t want to miss out. 🤩

And as Brian said, we have a terrific host! Come ready to laugh, cheer, and dance the night away.

We’re so excited to announce the launch of the new Astra App!!👏👏With the Astra App, you can:⭐️ Access the LIVE FLOOR PLA...
05/12/2026

We’re so excited to announce the launch of the new Astra App!!👏👏

With the Astra App, you can:
⭐️ Access the LIVE FLOOR PLAN
⭐️ View the FULL AGENDA & bookmark favorites
⭐️ Explore EXHIBITOR & SPEAKER PROFILES
⭐️ Use In-app LEAD TRACKING (available to exhibitors year-round)
⭐️ Real-time alerts & live event updates
⭐️ AND SO MUCH MORE!

Search “Astra Toy” in the App Store or Google Play and begin exploring today!🤩

Address

Chicago, IL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13122220984

Website

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