ASTRA

ASTRA We are proud to represent the more than 1,500 specialty toy industry professionals passionate about the business of play.

Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is a membership trade organization that serves independent retailers, manufacturers and sales reps in the specialty toy industry. For more than 25 years, ASTRA (American Specialty Toy Retailing Association) has worked to support and strengthen the independent retailers, manufacturers, sales representatives, inventors, studen

ts and affiliate members who, inspired by the power of play, work tirelessly to bring the magic of play to the kids and kids-at-heart everywhere.

Playing a game or doing a craft for the first time is an experience like no other! ⭐️Don’t forget to play today! ...
08/26/2026

Playing a game or doing a craft for the first time is an experience like no other! ⭐️

Don’t forget to play today!

08/26/2026
Another amazing in-person CPE course is in the books!This time, The Toy Chest hosted a Certified Play Expert course to e...
08/20/2026

Another amazing in-person CPE course is in the books!

This time, The Toy Chest hosted a Certified Play Expert course to educate their employees on the science of play. 🤩

Our spin on the “kinda chic” trend✨From learning something new to making meaningful connections, we think there’s nothin...
08/13/2026

Our spin on the “kinda chic” trend✨

From learning something new to making meaningful connections, we think there’s nothing more chic than growing, playing, and doing it all together!🤩

07/24/2026

The American Specialty Toy Retailing Association (Astra), today announced that Sue Warfield is stepping down as Executive Director. The Board of Directors has appointed Kathy Trivisonno as Interim Executive Director, effective Friday, July 24, 2026, to ensure continuity of operations and member services while the board conducts a national search for Astra’s next Executive Director.

Read more here:

07/23/2026

They’re always watching…👀🤣

But on a more serious note, that’s what makes specialty toy stores so special. You’re welcomed by passionate people who truly care, love what they do, and are always happy to help you find the perfect toy, game, or gift.

Shout out to Froggie's 5 & 10 Toy Store in Dallas, Texas! 🐸

07/22/2026

Marketplace & Academy 2026 was more than an event, it was a celebration of the people, passion, and power of play. ✨

Address

Chicago, IL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13122220984

Website

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