ASTRA

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ASTRA We are proud to represent the more than 1,500 specialty toy industry professionals passionate about the business of play.

Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is a membership trade organization that serves independent retailers, manufacturers and sales reps in the specialty toy industry. For more than 25 years, ASTRA (American Specialty Toy Retailing Association) has worked to support and strengthen the independent retailers, manufacturers, sales representatives, inventors, students and affiliate members who, inspired by the power of play, work tirelessly to bring the magic of play to the kids and kids-at-heart everywhere.

10/05/2026

Why shop at your local toy store? 🧸✨

You’ll find amazing, unique products you won’t see everywhere, and even better customer service from people who truly care about helping you find the perfect play experience.

Shop local. Discover something special. Support your local toy store! The Toy Maven

The planning for Marketplace & Academy 2027 has already begun! The Astra Board and Staff got a first look at all the fun...
09/11/2026

The planning for Marketplace & Academy 2027 has already begun! The Astra Board and Staff got a first look at all the fun in Pittsburgh.

We’re so excited to welcome the specialty toy industry to Pittsburgh from June 6–9, 2027. ⭐️🤩

09/02/2026

Let the Dinosaur Volcano Battle begin! 🦖🌋💥

Dinosaur Volcano Battle from The Op Games is bringing big laughs and big launches! Take aim and knock out your opponent’s dinosaurs. Quick, easy, and SO much fun!

Playing a game or doing a craft for the first time is an experience like no other! ⭐️Don’t forget to play today! ...
08/26/2026

Playing a game or doing a craft for the first time is an experience like no other! ⭐️

Don’t forget to play today!

08/21/2026

Ava Simmons is proof that big ideas can come at any age! At just 13 years old, Ava is the CEO of Team Genius Squad, creating science kits that make STEM fun and accessible for all kids. 🔬✨

We loved having one of our youngest exhibitors at Marketplace & Academy!

Another amazing in-person CPE course is in the books!This time, The Toy Chest hosted a Certified Play Expert course to e...
08/20/2026

Another amazing in-person CPE course is in the books!

This time, The Toy Chest hosted a Certified Play Expert course to educate their employees on the science of play. 🤩

08/14/2026

Have you played this game before? 🐔

Cock-a-Doodle from Goliath Games U.S. is all about luck, so every player has a chance to win! Brian Turtle put it to the test with a live demo, and this young player came out on top🏆

Our spin on the “kinda chic” trend✨From learning something new to making meaningful connections, we think there’s nothin...
08/13/2026

Our spin on the “kinda chic” trend✨

From learning something new to making meaningful connections, we think there’s nothing more chic than growing, playing, and doing it all together!🤩

Address

Chicago, IL

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13122220984

Website

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