River City Company

09/03/2026

Thank you to everyone who came out for our very first Noontunes show of 2026! It was great to welcome The ChattanooGuys back to the stage

Next Thursday, don't forget to join us for a FREE concert featuring Josh Driver from 12-1 PM!

Noontunes is made possible by the Chattanooga Office of Arts Culture and Creative Economy, the Tennessee Arts Commission, First Horizon, and Food City.

09/03/2026

09/03/2026

Walnut Street Bridge is set to reopen on October 3! Save the date for the celebration!

The countdown has begun — after a major restoration project that included more than 200,000 pounds of steel, the historic Walnut Street Bridge is just one month away from welcoming you all! 🎉

Walk your first steps on the bridge since 2025 on Saturday, Oct. 3 and make this the biggest celebration Chattanooga has had yet, from the South to North end. We'll be joined by local businesses, artists, and so much more — save the date and stay tuned for details!

09/03/2026

We're using this Throwback Thursday to celebrate the return of Scenic City Sideshows, a busker program that enlivens the streets of Downtown Chattanooga with live performances of all kinds! Our earliest version of this program began in 2021. We can't wait for you to see the performers we have in store for this fall!

Learn more about the program at www.rivercitycompany.com/scenic-city-sideshows

09/02/2026

River City Company is delighted to announce that our Emerging Producers program has received the 2026 International Downtown Association Pinnacle Award for Economic Development! Today, Tess Rollins, Director of Programs & Events, accepted the award on behalf of River City Company.

The IDA Pinnacle Awards are among the highest honors in urban place management, recognizing creative and innovative work happening in downtowns around the world. We’re incredibly grateful for this recognition, but even more proud of the people who have made Emerging Producers what it is today, including every producer who has been part of the program since it began in 2024.

Emerging Producers was created to help cultivate the next generation of event producers in Downtown Chattanooga. Through education, mentorship, and hands-on experience, the program gives aspiring producers the tools and support to bring their own public events to life. As we near the end of our third year, we continue to see that impact across Chattanooga as Emerging Producers graduates create events that bring new ideas, experiences, and perspectives to our city.

Thank you to the River City Company team, our Emerging Producers committee and mentors for the time and guidance they’ve given to this program, and to the Lyndhurst Foundation for believing in this work and helping make it possible. This award belongs to everyone who has been part of Emerging Producers along the way.

https://downtown.org/innovative-projects/emerging-producers/

09/01/2026

Are you a local business owner? Find ways to work with the City of Chattanooga at the Purchasing Expo on September 24!

The City of Chattanooga is seeking goods and services from local companies. This is your chance to learn about their purchasing process, discover upcoming bidding opportunities, and connect with representatives from the City of Chattanooga, business support organizations, and other local government agencies.

📅 September 24 from 9 AM-12 PM
📍 Tyner Community Center
Reserve your spot: https://www.eventbrite.com/e/city-of-chattanooga-purchasing-expo-tickets-1992772729879

08/31/2026

The first Noontunes of the season is almost here, and the ChattanooGuys are kicking things off!

The ChattanooGuys is comprised of Delta blues musician Lon Eldridge, virtuoso Appalachian dulcimer player Butch Ross, and John Prine-inspired singer/songwriter Richard Daigle. The ChattanooGuys bring smiles to faces with original songs about a monkey and his victrola or a getaway by becoming a squirrel for a day or an instrumental of Stairway to Heaven which leaves an audience saying "I didn't think you could do that with a dulcimer."

Catch this free show on September 3 from 12–1 PM, with food trucks on-site to enjoy while you listen.

08/29/2026

River City Company's Emerging Producers: Where are they now?

Pedro Abriles, a 2024 Emerging Producers program graduate, has kept busy between community work, composing and producing music, and sound production for a variety of events. Pedro's most recent project involves the transformation of a well-known Chattanooga landmark: the vacant Parkway Towers building beside Highway 27, known for decades as simply "the Junk Building" for its graffitied rooftop billboard that now reads "Love."

The new "Love" mural is the result of a partnership between Pedro and singer-songwriter, Steve Derthick, whose third album Pedro was producing. Pedro was motivated to find a way to change the old billboard from "Junk" to a more positive message for people driving through the city. "What if instead of junk, the billboard said something hopeful, like love?" The two had just finished recording Derthick's newest song, "City of Love."

When Pedro was able to secure permission from the owners of Parkway Towers, he enlisted the help of local artist and creative strategist Rondell Crier for the planning of the mural and an accompanying creative engagement experience that allowed the community to contribute to the artwork. Volunteers from Noah's Painting completed the mural, and members of the community were invited to paint 36 wooden hearts in memory of loved ones that would later be installed on the billboard.

The project was filmed by cinematographer Christian Eaves to be featured in the music video for Steve Derthick's song, "City of Love." We are incredibly proud of Pedro for facilitating such an impactful project, and we look forward to following his future work!

Watch the music video here: https://www.youtube.com/watch?v=SeORVaCHMq0

08/28/2026

From vacant storefront to lively neighborhood hangout. Sully’s Crepe Co. is another Scenic Storefronts Building Improvement Program recipient, showing what’s possible when we invest in the businesses that make Downtown Chattanooga special.

When the previous tenant relocated to a nearby unit, Sully’s Crepe Co. saw an opportunity to transform the vacant space into a new café concept. With support from a Scenic Storefronts grant, Sully’s was able to offset a portion of its buildout costs and bring that vision to life.

Today, the once-vacant storefront is a welcoming neighborhood destination—and River Street is home to some of the best crepes in town.

That’s the goal of Scenic Storefronts: helping businesses invest in their buildings, activate commercial spaces, and create places that add energy and character to our neighborhoods. Thank you to the City of Chattanooga for supporting this program.

Learn more about Scenic Storefronts and apply at www.rivercitycompany.com/scenic-storefronts

08/28/2026