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One of the most powerful ways to create focus is by identifying your organization’s “critical number.”A critical number ...
10/16/2026

One of the most powerful ways to create focus is by identifying your organization’s “critical number.”

A critical number is your most important KPI based on the state of your business and the current environment. It acts as the ultimate definition of winning, helping align teams and prioritize decisions.

For many organizations, the default critical number is revenue because it’s easy to understand and easy to celebrate. But revenue doesn’t tell the whole story.

One of the most powerful ways to create focus is by identifying your organization’s “critical number,” or your most important KPI.

The schedule for XBO 2026 is set! If you know an emerging leader who wants to be prepared for what’s next, make sure the...
10/15/2026

The schedule for XBO 2026 is set! If you know an emerging leader who wants to be prepared for what’s next, make sure they know about this event.

Here’s a peek at some of the session topics we’re covering:

➡️ Manage Capacity Before Burnout Manages You
➡️ What Changes When You Start Leading?
➡️ Knowing the Difference Between Busy and Profitable
➡️ Why People Behave the Way They Do—and How to Change It

https://www.nsca.org/events/xbo/xbo-schedule/

We just launched our AI-enabled Knowledge Hub … and you can ask it anything business-related.Give it your questions (any...
10/14/2026

We just launched our AI-enabled Knowledge Hub … and you can ask it anything business-related.

Give it your questions (anything from which service KPIs to track to how to improve labor forecasting), and it will help you find NSCA resources to answer it.

Check out the Knowledge Hub on our website (in the bottom right corner).

When a customer calls to ask for a quote on updating six conference rooms, there are two ways the conversation could pla...
10/13/2026

When a customer calls to ask for a quote on updating six conference rooms, there are two ways the conversation could play out.

1️⃣The sales rep doesn’t ask any questions but sits down at a desk, specs out displays and audio, and sends a number

2️⃣The sales rep asks a single question before doing anything else: “When you picture those rooms working the way you want them to, what does that look like?”

The first conversation lands your integration firm a display project.

The second conversation uncovers much more than a display project. It reveals a broader need that opens the door to a standardization engagement with a managed service component.

Which conversation do you want your sales reps to have?

By asking the right questions, MSI sales reps discover what the customer actually needs—not just what they asked for.

Three days of ProAV conversations, education and industry perspectives are coming this October with LAVNCH WEEK 14.From ...
10/13/2026

Three days of ProAV conversations, education and industry perspectives are coming this October with LAVNCH WEEK 14.

From Oct. 27-29, AV and IT professionals can tune in for Experiential Signage Day, EdTech Day and ProAV Day, covering everything from immersive environments and modern learning spaces to scalable AV infrastructure and operational strategy.

Attendees can also earn up to 9.0 CTS, CTS-D and CTS-I RUs.

Learn more and register: https://lavnch.com/lavnch-week/lavnch-week-14/register/

Join your peers at   on Feb. 23-25 in Dallas for three days focused on the ideas, strategies, and conversations shaping ...
10/12/2026

Join your peers at on Feb. 23-25 in Dallas for three days focused on the ideas, strategies, and conversations shaping what comes next.

The content we have planned will help you stay adaptable, strengthen your organization, and prepare for a changing business landscape when the market won’t sit still.

www.nsca.org/blc

Tracking gross profit by stream is essential if you want to make informed business decisions.When you do this, you gain ...
10/08/2026

Tracking gross profit by stream is essential if you want to make informed business decisions.
When you do this, you gain visibility into which types of work are most profitable.

That insight helps you:

✔️ Evaluate performance
✔️ Refine pricing
✔️ Align your revenue mix with your strategic goals

Learn more here.

Many integrators track revenue by stream, not gross profit by stream. That makes it hard to see which lines of business drive profitability.

Address

3950 River Ridge Drive NE Ste B
Cedar Rapids, IA
52402

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(800)4466722

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