10/13/2026
When a customer calls to ask for a quote on updating six conference rooms, there are two ways the conversation could play out.
1️⃣The sales rep doesn’t ask any questions but sits down at a desk, specs out displays and audio, and sends a number
2️⃣The sales rep asks a single question before doing anything else: “When you picture those rooms working the way you want them to, what does that look like?”
The first conversation lands your integration firm a display project.
The second conversation uncovers much more than a display project. It reveals a broader need that opens the door to a standardization engagement with a managed service component.
Which conversation do you want your sales reps to have?
By asking the right questions, MSI sales reps discover what the customer actually needs—not just what they asked for.