NNDA is the Economic Development Authority for Nevada's Sierra Region: Carson City (state capital), Douglas County, Lyon County, Mineral County, and Storey County. Nevada’s Sierra Region is the Silver State’s third largest metropolitan area, includes Lake Tahoe’s south shore, and encompasses a diverse set of industry sectors such as manufacturing, agriculture, mining, health care, aerospace, rail,
logistics, tourism, and many others. Within the region’s boundaries are three small urban cities – Carson City, Fernley and Yerington, over twenty-five unincorporated towns, many rural areas, and six of Nevada’s twenty-seven tribal communities. Metropolitan Statistical Area (MSA) – Carson City and two U.S. Micropolitan Statistical Areas (μSAs) – Fernley (Lyon County) and Gardnerville-Ranchos (Douglas County) – are also part of the region. Though the Sierra Region is very large geographically, its communities are all interconnected and interdependent. What affects one area, town, city or county, affects the entire region. This is quite different from traditional urban areas where economic impacts tend to be concentrated within a more compact geographic area. It is the reason that NNDA takes a regional approach to economic development for achieving successful growth of the region’s the economic ecosystem.
