06/22/2026
Before a global standard existed, diamond quality and value were often described using inconsistent terms like “AAA,” “blue-white” or “fine,” leaving buyers uncertain and making comparisons difficult. In the 1940s, the Gemological Institute of America introduced the 4Cs—cut, color, clarity and carat weight—a universal language for evaluating diamonds. Today, the 4Cs are used worldwide to bring clarity and consistency, helping professionals and consumers compare diamonds with confidence.
Read more about the 4Cs of diamond quality on our blog: https://bit.ly/4dXEsAv