Proceeds provide free cancer screenings for those in need across southeast Missouri. Saint Francis Healthcare System launched Pink Up™ in 2010 to raise awareness of breast cancer in the community. The cause expanded to increase awareness of the top four cancers in our region: breast, lung, prostate and colon cancer. Proceeds from Pink Up campaigns provide free screenings to individuals in need across southeast Missouri. Because of generous donors like you, Pink Up continues to grow, providing thousands of free mammograms, hundreds of free lung cancer screenings and ultrasounds and saving countless lives through early detection.