Founded in 2013, the Great Smoky Mtn Jeep Invasion has grown from a small local gathering into one of the largest Jeep events in the country, drawing over 50,000 attendees annually to Pigeon Forge, TN. The Great Smoky Mountain Jeep Invasion is one of the largest and fastest‑growing Jeep events in the United States, held annually in Pigeon Forge, Tennessee at the LeConte Center. Founded in 2013, th
e event began as a small gathering of approximately 300 Jeep enthusiasts and has since evolved into a nationally recognized expo attracting tens of thousands of attendees each year. What started as a grassroots meet‑up has grown into a premier destination for Jeep owners, off‑road enthusiasts, and industry leaders. Today, the Invasion features hundreds of indoor and outdoor vendors showcasing the latest Jeep parts, accessories, and custom builds, as well as a popular Show & Shine competition, product demonstrations, and community‑driven activities. The event now draws over 50,000 attendees and tens of thousands of Jeeps annually, making it one of the largest Jeep gatherings in the country. Attendees travel from across the United States to experience the unique combination of vendor expo, social events, scenic mountain drives, and the camaraderie of Jeep culture. Hosted in the heart of the Great Smoky Mountains, the Jeep Invasion offers the perfect backdrop for adventure, with access to hundreds of miles of scenic trails and outdoor recreation. Beyond the event itself, it has become a significant contributor to the local tourism economy and a staple summer tradition in the region. From its humble beginnings to its current status as a must‑attend national event, the Great Smoky Mountain Jeep Invasion continues to celebrate the spirit of adventure, customization, and connection that defines the Jeep lifestyle.
