10/15/2026
TOMORROW! During the full-scale war, Ukraine hasn't just countered Russian propaganda, it has courted global publics the way a brand might court consumers. Come hear more:
The talk introduces the term “branded war” to theorize a form of structured public engagement that elevates promotional visibility into an end in itself. The goal of this analysis is to extend critical theorizations of the uses of promotional strategic communication in response to war and geopol...