Atlantic Ave Business Improvement District

09/10/2026

We were awarded the full amount of a competitive grant in the amount of $100,000 thanks to NYCSBS !

These funds have been transformative for Atlantic Avenue: we’ve expanded the services we provide to the community, from sanitation and beautification to small business support, public programming and many new pieces of public art.

Since 2023, we’ve been awarded $525,000 in SBS grants which we invest directly into the public realm. Atlantic Avenue has never been cleaner, greener, or freshly painted. Have you seen the difference over these past years? Let us know in the comments.

- Kelly, Lilly, Layla, & Brooklyn 🐾

This funding also planted this tree and allowed our team to grow, too. This was 2023 when it was just Kelly and Layla and a bunch of bald, baby trees!

08/26/2026

Today, August 26th, is National Dog Day🐾. We took our favorite BID intern and community outreach associate Brooklyn, to Buzzy! The BUZZY team was thrilled to have a furry friend in the shop and Brooklyn enjoyed a lil pup cup 😋.

BUZZY is celebrating the holiday and offering free pup cups to all pets and a treat for their owners/companions, 10% off your BUZZY purchase 🙌. Visit them and learn more about cannabis from their amazing team.

Open everyday from 8AM-10PM.

📍137 Court Street

08/17/2026

Mayor Zohran Kwame Mamdani & NYCSBS Commissioner Kenny Minaya announced more than $8.4 million in grants to community-based organizations across all five boroughs. The grants will bolster efforts to uplift small businesses, increase foot traffic and create cleaner, more vibrant neighborhoods.

The investments — one of the single largest releases of small business grants in SBS history — will support public art, street cleaning, lighting and wayfinding infrastructure, commercial district marketing campaigns, relationship-building among small businesses, and other neighborhood improvements. Altogether, the grants will support community-based organizations serving more than 20,000 small businesses.

We are proud to be one of the grantees, with investment in Brooklyn totaling $2.8M. We had a blast at the Merchants of Third Avenue Summer Stroll this weekend with Council Member Kayla Santosuosso Senator Andrew Gounardes Assemblymember Brook-Krasny Rev Kim Council , our Brooklyn BID colleagues, Brooklyn Chamber of Commerce & our executive director Kelly Carroll’s dog, Brooklyn! 🎉

08/05/2026

Merchants: Participate in Textile Month and Jewelry Week! -

This fall, design businesses on Atlantic have a chance to participate in two city-wide festivals that will attract new foot traffic to Atlantic. Please read below and apply free of cost by the deadlines if you would like to participate.

06/16/2026

Father’s Day is this Sunday! We know that shopping for dad and father figures can be tricky, so we’ve put together a thoughtful guide to make your shopping easier. If you’re still looking for plans, join us this Sunday, June 21st from 5-7PM for live music as part of Make Music New York!

🧖‍♂️Care For Dad
Buzzy - Papa & Barkley Releaf Balm
Jao Brand - Bomade: BeardScent
Goose Barnacle - GB A Coruña Candle

🥂Cheers To Dad
Whisk - Three Cup Chemex
Free Range W**e & Spirits 🥂🍷🥃 - NeverSink Spirits Gin
Collier West - Match Pewter Cocktail Shaker

🪄Experiences For Dad
Art of Play - Tickets to Atlantic Fantastic
BATHHOUSE - Gift certificate, try a cold plunge
Roulette Intermedium - Gift card for an upcoming performance

👏Extras For Dad
indi + ash - Brook Shirt
Hatchet Outdoor Supply Co. - Post General Backpack
Atlantic Bicycles - 10% off Brooklyn Caps

Happy shopping! 💙

06/12/2026

Next Sunday! Join us on our Hoyt Open Street for live music as part of the Make Music New York city-wide programming 🎤.

This annual celebration takes place on the first day of summer and the longest day of the year ☀️. Coincidentally, this year it will also fall on Father’s Day. Bring yourself, friends and family, and pets to the open street and enjoy the music. This event is free and open to the public.

🎶Sunday, June 21st from 5 to 7 PM 🎶

06/11/2026

It’s the official start of the 2026 FIFA World Cup ⚽️! From now through July 19th you can follow your favorite team. If you’re just now joining the bandwagon, don’t worry there are 48 teams to cheer for.

The NYNJ area (MetLife Stadium) is hosting eight games, including the final! If you’re planning on staying local, check out a few of our district’s bars and restaurants. Catch the game amongst other loyal fans, grab a drink and a bite 🏟️! Support your team and a small business 👏.

Hops Hill Atlantic
The Brazen Head
El Zason NYC
The Black Bull
Fast & Fresh Burrito Brooklyn

06/10/2026

In the lush backyard of , we chat with Mariarosa, Mari for short. The concept for Sottocasa began with Luca Arrigoni with the support of Antonio Capone, but it was not long before Mari joined the team as co-owner and manager, and the restaurant opened in Brooklyn in 2011.🍕

Mari first came to the USA to visit a close friend in Buffalo, but after visiting New York City, fell in love with the energy and the notion of reinventing herself here. “I said, I’ll go back to Italy and I’ll sell everything I have. I’ll grab Zorba, who’s my cat, and I’ll come to New York. Everyone was like ‘You’re crazy! You don’t speak any English! You don’t have a job!’” Things worked out: Mari has now been a New Yorker for 16 years, and still has Zorba.

Mari is partial to the Neapolitan style pizza, but has come to love New York style pizza. “I was very skeptical at the beginning. But then one day after the gym, I tried a New York slice, and I was very satisfied about it. Pizza is universal.”

“I’m a big fan of the Mariolina, because I created it after me because when I was little, they called me Mariolina, so I created the Mariolina: pickled jalapeno, spicy honey, and spicy capocollo. I’ve been having pizza almost every day for the last 16 years. I never regret pizza.” Mari is proud to say that Sottocasa’s secret is consistency and always using high quality ingredients like San Marzano tomatoes, Farina Caputo, and mozzarella fior di latte.

Mari recently hired artist 🎨to beautify the entryway of Sottocasa with a new and vibrant mural for the community to enjoy, “It sums up our being Italian and proudly Brooklynite.” Looking back, Mari says, “When I moved to New York, I changed so many things and I think that taught me that change is good. I understood my true self had value no matter where I am. That’s the great education that New York gave me.”

Make sure you visit Sottocasa this summer and try their authentic Neopolitan style pizzas and delicious spritzes!

Open Monday to Thursday from 5-10PM, Friday from 5-11PM, Saturday from 12-11PM, and Sunday from 12-10PM.

📍 298 Atlantic Avenue

06/07/2026

Happy Pride from Atlantic Avenue🏳️‍🌈! In celebration of Pride Month, we’ve made Atlantic Av Pride stickers and window decals for businesses. It is our hope that these stickers and decals signal that these places of business are safe and welcoming places for everyone 🫶.

Want one for your storefront, window, or doorway? DM us and we’ll get one to you!

🌈

06/06/2026

is a local favorite! This Japanese restaurant serves sushi, homemade tofu, and Kyoto style tapas. Come for lunch and try their stunning bento boxes🍱 or for dinner and try their special sushi, like a lobster tempura or negitoro roll🍣. Bring yourself, family, or friends and try their daily specials which change frequently, meaning you’ll be in for a tasty surprise 😋.

Hibino is walk-in only, but don’t worry there is so much to explore in the district if you’re waiting for your table.

Open for lunch on Monday, Tuesday and Thursday-Saturday from 12PM-2:30PM. They are open for dinner Monday, Tuesday, and Thursday from 4:30PM-9:30PM and Friday and Saturday from 4:30PM-10PM.

📍333 Henry Street