06/13/2026
What and When:
The 2026 FIFA World Cup is scheduled to take place from June 11 to July 19, 2026. This tournament will be jointly hosted by Canada, Mexico, and the United States, featuring an expanded format with 48 teams and 104 matches.
Where: In the US, these cities will host competitions- Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York/New Jersey, Philadelphia, San Francisco Bay Area, and Seattle.
Why Do We Care: Amazingly enough, the World Cup is projected to draw around 1.24 million dedicated international visitors to the United States. It is also expected to inject $17.2 billion into the U.S. economy, create 185,000 jobs, and generate $5,000+ per visitor.
BRISTOW sits close enough to Dallas and Kansas City that many of those visitors will take time to tour a bit of Route 66 as they move between venues. The Depot gang is excited to meet some of these sports fans and encourages other local businesses to roll out the welcome mat too!