01/18/2023
Junior Leadership Manatee students breezed through Media & Marketing Day yesterday, starting off at Your Observer where Executive Editor & COO, Kat Hughes, broke down their target audience and reach for their 10 newspapers throughout Florida. She also provided a list of diverse jobs in media, such as IT, digital ad fulfillment and events, and the ways they’ve continued to get news in front of readers (they’ll be launching a new app on February 1). Then it was off to The JOY FM where they mentioned their humble beginnings in 1986 and how they've expanded their audience to the majority of Florida in part due to continued engagement through both social media and outreach. Our last tour was at ABC7 Sarasota - WWSB, where we were greeted by Jeffrey Benninghoff, Vice President & General Manager; Jeff Schlesser, News Director and Joseph Dunn, Director of Marketing. They first took us into a taping of a View segment then gave us a tour of their newsroom and production team. After, we headed out to Manatee County, Florida Government's Conservatory Park for a quick but informative overview of the Convention & Visitors Bureau from the Kolby Gayson, Marketing & Communications Director. Thank you to everyone who took the time to present to this year's students!