American Simmental Association

06/03/2026

Steve McGuire, pictured with BIF President Gordon Hodges, received a Pioneer Award today at the 58th Annual Beef Improvement Federation (BIF) Symposium and Convention. In 1973, Steve was hired by the American Simmental Association to computerize ASA's growing data system. In 1975, he was placed in charge of databasing, registrations, and computer systems. During his decades-long career at ASA, Steve was involved in every major technical advancement in the Association's genetic evaluation program, from its inception through the evolution of International Genetic Solutions. Congratulations to Steve!

06/03/2026

Dr. Jackie Atkins, pictured with incoming BIF President Dr. Ken Odde, received a Continuing Service Award today at the 58th Annual Beef Improvement Federation (BIF) Symposium and Convention. Dr. Atkins has been deeply engaged with BIF, serving two terms on the BIF Board of Directors as a breed representative. As Director of Science for ASA, Dr. Atkins has also provided leadership across genetic evaluation, DNA programs, and research initiatives. Congratulations to Dr. Atkins!

05/24/2026

This Memorial Day, the American Simmental Association pauses to remember and honor the men and women who gave their lives in service to our country.

Freedom is never free - we remember the cost and the courage behind it.
The ASA and ASA Publication offices will be closed May 25.

05/19/2026

NEW on IGS TV

05/07/2026

Understanding EPD & Indexes: Featuring Dr. Elizabeth Dressler
Take the guesswork out of genetic selection with Dr. Elizabeth Dressler, lead geneticist at the American Simmental Association, as she breaks down EPDs and selection indexes. Learn how to compare animals, interpret accuracy and percentile rankings and align decisions with your operation’s goals.

05/04/2026

Won’t you meet me in Montana… 🎶

Registration is open for Fall Focus 2026! Join us August 28–31 at ASA Headquarters in Bozeman, Montana, for a few days of connection, conversation, and learning. You’ll hear updates on Association happenings, explore key industry topics, and spend time with fellow breeders who share your passion for the industry.

Make your plans, get registered, and get ready to…

Meet me underneath that big Montana sky 🎶

04/16/2026

Still have questions about MW and CER?

Mature Weight (MW) and Cow Energy Requirements (CER) were released in February, giving breeders practical tools to better manage cow size, efficiency, and long-term profitability.

Hear directly from Dr. Elizabeth Dressler as she breaks down how these EPD work!

04/14/2026

SPONSORED
TF Turn-Out Time Bull Sale
🗓️ Friday, April 17 @ 7 PM ET
📍 Zanesville, OH

Turn-out time is right around the corner, and these bulls are READY to go to work for you!

You’ll find in the set:
✅ Calving ease bulls that let you sleep all night
✅ Growth-driven bulls that add pounds where it pays

See the bulls in person at Muskingum Livestock Auction starting Wednesday!
View our catalog and videos: https://trennepohlfarms.com/sale.html

Can’t attend? Online bidding offered through CCI.live

Reach out with any questions to the Trennepohl Farms team!
Scott: 765.620.1700
Jeff: 765.620.0733
Sippi Walton: 319.470.5723
Adrianne: 765.632.1622

Trennepohl Farms

04/10/2026

“A nice crowd is on hand for the SDSU SimAngus and Angus bull sale in Brookings, SD,” reports SimSpecialist Dr. Ken Odde. “Join us at DV Auction starting at 1 PM Central!”

04/07/2026

Mark your calendars! Join us for ASA’s Fall Focus, August 28–September 1 in beautiful Bozeman, Montana, home of ASA headquarters. Co-hosted by the Montana Simmental Association, this year’s event is shaping up to be one you won’t want to miss.

More details are coming soon but for now, save the date and start making plans to join us in Big Sky Country.