American Simmental Association

American Simmental Association Continual improvement and use of genetic technologies, ASA is a worldwide leader serving the commercial cattle industry.

Cash Cow Raises $20,650!The American Simmental-Simbrah Foundation Cash Cow Fundraiser was a huge success, raising an inc...
09/04/2026

Cash Cow Raises $20,650!
The American Simmental-Simbrah Foundation Cash Cow Fundraiser was a huge success, raising an incredible $20,650 to support Fall Focus 2027!

Congratulations to Steve Reimer, this year’s Cash Cow winner!

Thank you to everyone who participated and helped make this fundraiser a success.

Yesterday's Educational Symposium was jam-packed with information relevant to both the Simmental breed and the larger in...
08/30/2026

Yesterday's Educational Symposium was jam-packed with information relevant to both the Simmental breed and the larger industry. Past ASA EVP Dr. Jerry Lipsey started the day by discussing key moments and turning points in the Association's history, accompanied by a panel of Simmental pioneers. The afternoon featured talks from Dr. Andrew Griffith, Dr. Ryan Rathmann, Dr. Troy Rowan, and Dr. Dale Woerner, covering red meat yield, consumer demand, female selection, cow efficiency, and more. Dr. Elizabeth Dressler, ASA Lead Geneticist, and Dr. Ryan Boldt, IGS Lead Geneticist, discussed new and upcoming changes to the IGS Multi-breed Genetic Evaluation. If you missed Fall Focus but want to learn from these industry experts, each session will be released on IGS TV in the coming months!

Tonight at the Fall Focus Recognition Dinner, we were honored to recognize four outstanding individuals and families for...
08/30/2026

Tonight at the Fall Focus Recognition Dinner, we were honored to recognize four outstanding individuals and families for their leadership and promotion of Simmental cattle.

Golden Book Award Recipients

John B. Collier, Stephenville, Texas
Gibbs Farms, Ranburne, Alabama

Lifetime Promoter Award Recipients

Jim Butcher, Lewistown, Montana
Doug Parke, Paris, Kentucky

Congratulations to all of our 2026 award recipients, and thank you for the lasting impact you have made on the Simmental breed!

The first day of Fall Focus 2026 was a hit! Thank you to the Montana Simmental Association for hosting the Montana State...
08/29/2026

The first day of Fall Focus 2026 was a hit! Thank you to the Montana Simmental Association for hosting the Montana State University BART Farm tour, and the social hour and dinner at the ASA Headquarters.

A big thank you to the Montana Simmental Association for hosting today's events at Fall Focus 2026. We visited the Bozem...
08/29/2026

A big thank you to the Montana Simmental Association for hosting today's events at Fall Focus 2026. We visited the Bozeman Agriculture Research and Teaching Farm, and finished the day at the ASA Headquarters.

From left to right: Brockton Butcher, Ryan Boldt, Ryan Thorson, Rocky Forseth, Gavin LaFollette, Gabby Butcher, Jen Carr, Jon DeClerck, Kate Koch, Lilly Platts, Ben Crites, and Elizabeth Dressler.

Need to transfer an animal in Herdbook? This tutorial can walk you through the process.The final highlight of our Herdbo...
08/28/2026

Need to transfer an animal in Herdbook? This tutorial can walk you through the process.

The final highlight of our Herdbook Tutorial series focuses on animal transfers, with step-by-step guidance on how to transfer an animal.

Check out "Herdbook Tutorials" under the "Breeder Resources" tab at simmental.org to watch the video and explore the full library of resources.

Special Guests Attending Fall Focus!We’re excited to welcome two leaders from the beef industry to Fall Focus in Bozeman...
08/27/2026

Special Guests Attending Fall Focus!

We’re excited to welcome two leaders from the beef industry to Fall Focus in Bozeman!

Joining us will be Greg Ruehle, Executive Vice President of the Red Angus Association of America, and Roxane Lieverse, Chief Executive Officer of the Canadian Simmental Association.

We’re looking forward to having them with us for Fall Focus and hope you’ll take the opportunity to meet them while they’re in Bozeman!

See you at Fall Focus!

Thank you to the sponsors who are helping make this year’s Fall Focus possible! Your support helps bring together cattle...
08/27/2026

Thank you to the sponsors who are helping make this year’s Fall Focus possible! Your support helps bring together cattle producers and industry leaders for a great few days of education and connection.

Gold Sponsors
CKP Insurance
NCBA Cattlemen’s Education Series
Neogen

Silver Sponsors
Gateway Simmental
Lassle Ranch Simmentals
Fullblood Simmental-Fleckvieh Federation
River Creek Farms
Trans Ova Genetics

Bronze Sponsors
Gibbs Farms
One Penny Ranch

We appreciate your investment in Fall Focus and in the future of the Simmental breed. Thank you for being part of it!

It's Meet the Team Tuesday! Under the staff spotlight today is Alexis Avila, Frontline Services Specialist & State Asso...
08/25/2026

It's Meet the Team Tuesday! Under the staff spotlight today is Alexis Avila, Frontline Services Specialist & State Association Liaison.

From her favorite way to start the morning to what she enjoys doing outside of work, get to know Lexi a little better in this week's Staff Spotlight!

We’re proud to recognize Doug Parke of Paris, Kentucky, and Jim Butcher of Lewistown, Montana, as the 2026 Lifetime Pro...
08/23/2026

We’re proud to recognize Doug Parke of Paris, Kentucky, and Jim Butcher of Lewistown, Montana, as the 2026 Lifetime Promoter Award recipients at Fall Focus in Bozeman!

Established in 2019, the Lifetime Promoter Award recognizes individuals who have made significant contributions to the Simmental breed. Recipients are selected based on their major contributions to the promotion and advancement of SimGenetics and the American Simmental Association.

Join us in celebrating Doug and Jim and their dedication to promoting and advancing the Simmental breed. We look forward to recognizing these two outstanding contributors at Fall Focus 2026 in Bozeman, Montana!

Address

1 Genetics Way
Bozeman, MT
59718

Telephone

+14065874531

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