American Simmental Association

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American Simmental Association Continual improvement and use of genetic technologies, ASA is a worldwide leader serving the commercial cattle industry.

ASA Welcomes Marcia Jedry as Director of Finance & Operations.Marcia brings in a world of experience with association ma...
10/12/2026

ASA Welcomes Marcia Jedry as Director of Finance & Operations.
Marcia brings in a world of experience with association management, finance, operations, marketing and nonprofit leadership.
Most recently, she served as Executive Director of the Wyakin Foundation and has also held leadership roles with NAIFA Idaho, IACI and Idaho FFA.

She holds a degree in Business Administration with a concentration in Finance from the University of Delaware. She is excited to return to the agriculture industry as part of the ASA team.

Simbrah spotlight! The October issue of the Register highlights what makes the Simbrah breed an important part of the AS...
10/07/2026

Simbrah spotlight!
The October issue of the Register highlights what makes the Simbrah breed an important part of the ASA registry and the larger beef industry. From a feature on the Estes family and their focus on end-product improvement, to some history on Simbrah, this issue is one you don't want to miss. The full issue is linked in the comments.

Meet the Team Tuesday! Today, we’re getting to know DNA Customer Service Specialist, Karolina Perkins.Karolina has been ...
10/06/2026

Meet the Team Tuesday! Today, we’re getting to know DNA Customer Service Specialist, Karolina Perkins.

Karolina has been part of the ASA team for just over a year. Take a look at her staff spotlight to learn more about Karolina and what she enjoys both on and off the job!

10/03/2026

Doug Parke is a passionate, lifelong promoter of the Simmental breed who has been involved in every piece of the business. His early career working for prominent breeders solidified his love for Simmental. He took this knowledge to his family’s DP Sales Management, which has been supporting Simmental breeders for decades.

ASA is proud to recognize Doug for all of his efforts and contributions!

New Episode of Profit Through Science!What happens when you bring together some of the best young cattlemen and women in...
10/02/2026

New Episode of Profit Through Science!
What happens when you bring together some of the best young cattlemen and women in the Simmental breed? A National Classic full of competition, learning, friendships, and plenty of memories.

In Episode 3, Jon DeClerck and Ben Crites sit down with Mia Bayer to recap the 2026 AJSA National Classic in Grand Island, Nebraska; talk about some of the highlights from the week; and look ahead to Louisville, Kentucky, and the 2027 National Classic.

🎧Listen to Episode 3 of Profit Through Science. Go to: Simmental. org/podcast (remove the space) or look for the link in the comments below.

10/02/2026

Doug Parke is a passionate, lifelong promoter of the Simmental breed who has been involved in every piece of the business. His early career working for prominent breeders solidified his love for Simmental. He took this knowledge to his family’s DP Sales Management, which has been supporting Simmental breeders for decades.

ASA is proud to recognize Doug for all of his efforts and contributions!
Debbie Doug Parke

RECORDING OF TOWN HALL: $API & $TI — LET’S TALK UPDATESWhat’s new with $API and $TI? We’re breaking it down.ASA recently...
10/01/2026

RECORDING OF TOWN HALL: $API & $TI — LET’S TALK UPDATES
What’s new with $API and $TI? We’re breaking it down.

ASA recently hosted a virtual Town Hall featuring a short presentation from ASA staff covering the latest updates to $TI and $API, followed by a member Q&A.

💬 Members asked the questions. ASA staff provided the answers.

If you missed the Town Hall—or want to revisit the information—check it out and get up to speed on what these updates mean for you.

🎥 Watch the Town Hall and hear directly from ASA staff. Find it on the Home page of the ASA website.

#$API #$TI

Meet the Team Tuesday! Under the staff spotlight today is DNA Customer Service Specialist, Mikela Lorash.Get to know Mik...
09/29/2026

Meet the Team Tuesday! Under the staff spotlight today is DNA Customer Service Specialist, Mikela Lorash.

Get to know Mikela and learn a little more about the person behind the role at ASA. Check out her staff spotlight!

09/29/2026

The American Simmental Association is hosting a virtual town hall tonight, Tuesday, September 29th at 5:30 PM MST covering the updates to $API and $TI.

The webinar will include a short presentation by ASA staff and members will have the opportunity to submit questions through the meeting platform.

A link to the virtual townhall can be found on the homepage of the ASA website.

09/23/2026

"The Simmental breed has been really good to us and our family, and I really appreciate being recognized." ~ Jim Butcher

Lewistown, Montana, cattleman Jim Butcher received an ASA Lifetime Promoter Award at Fall Focus 2026. Jim is a partner in his family's Gateway Simmental, and has been a leader in the breed for decades. ASA is proud to recognize dedicated producers like Jim who have done so much to advance and promote the Simmental breed.

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1 Genetics Way
Bozeman, MT
59718

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