NASJA Snow Media

05/27/2026

We need you! Join our board.

In accordance with NASJA's bylaws, nominations are now open for two Vice President positions on the NASJA board. Elected board members serve one-year terms. If you would like to nominate yourself or another NASJA member, please submit a nomination using the form below by May 28th.

If you are nominating someone other than yourself, please make sure that person is aware and willing to serve if elected.

We encourage nominations from members who are excited to help shape NASJA’s future, support member programming and engagement, and bring fresh energy and ideas to the organization.
Submit Nominations Here

If you have any questions, please reach out to Stephanie Barnhart, NASJA Executive Secretary/Director, [email protected] with the subject line BOARD NOMINATIONS 2026.

05/24/2026

As NASJA is now looking for new members to volunteer for the positions open on the board of directors, here is a souvenir throwback video from MP, a former 1st VP sharing a few reasons why you should throw your hat in the ring and run for next NASJA election!

You should have received the reminders by email. For any questions - Reach out to [email protected]

Video : Marie-Piere Belisle Kennedy - active press member.

05/16/2026

"U.S. ski areas recorded an estimated 52.6 million skier visits in the 2025-26 season, down roughly 14 percent and 9 million visits year over year, according to preliminary data from the National Ski Areas Association (NSAA).

The season ranked 32nd out of 48 on record, with poor snow conditions across the West driving the decline. In contrast, regions east of the Rockies—particularly the Northeast and Southeast—posted strong results that helped offset losses."

Headline News: U.S. ski areas recorded an estimated 52.6 million skier visits in the 2025-26 season, down roughly 14 percent and 9 million visits year over year, according to preliminary data from the National Ski Areas Association (NSAA).

Read more: https://www.saminfo.com/news/sam-headline-news/u-s-skier-visits-drop-14-in-2025-26-amid-weak-western-snowfall

05/16/2026

Our members are always up to something "cool." 😎

This is the first in a series of documenting the restoration od a 1987 Subaru U.S. Ski Team Wagon

05/12/2026

We're now accepting nominations for the 2026/2027 NAJSA Vice President(s) and Corporate Liaison positions through May 28th.

You can submit yourself or someone fit for the position here:

Nominate VP here: https://docs.google.com/forms/d/e/1FAIpQLSdhF_vWh_dqvkmQOsPiL6xD1SXcZIcD2vgzRa_7mKaMWNuDvg/viewform?usp=header

Nominate for Corporate Liaison here: https://docs.google.com/forms/d/e/1FAIpQLSdxaOlwpGRlc8gA2UHt7h6M4s0ydZrLVustz295kn4juYet1A/viewform?usp=header

*For more information, email or DM us directly.

05/12/2026

Don't forget to join us tomorrow night, May 13th!

Save the Date!

Our Annual NASJA Awards Ceremony is on Wednesday, May 13th at 7 p.m. ET. We hope to see you there!

If you didn't receive an email with details, please reach out to Stephanie for the Zoom info at Execsec [@] nasja.org.

05/12/2026

Exciting news for Fernie Alpine Resort skiers and riders!

HUGE NEWS!! We are excited to announce that Fernie Alpine Resort will be getting 2 new high-speed chairlifts in 2027!

Elk Express – Fernie Alpine Resort - Fernie will see the installation of a new high-speed detachable four (4) passenger lift in 2027, the Elk Express. This new lift will replace the current Elk Quad Chair, which will be retired. The Elk Express will shorten the ride time to mid-mountain by nearly 50%. As a key component of Fernie Alpine Resort’s Summer Operation, this new high-speed detachable lift will make the summer experience faster and smoother. Opening of the Elk Express is scheduled for the winter of 2027/28.

Cedar Bowl Express – Fernie Alpine Resort - Fernie will see a second new lift in 2027 with the installation of the Cedar Bowl Express. This new high-speed detachable four (4) passenger lift will transport skiers and riders from the bottom of Cedar Bowl to the top of the Bear Chair area, allowing guests to have one lift transport back to the top of Cedar Bowl versus the three-lift ride that is currently required. Opening of the Cedar Bowl Express is scheduled for the winter of 2027/28.

This is part of RCR's investment of 4 new lifts in it's Western Canada Resorts!

Read more here: https://skifernie.com/blog/announcing-the-purchase-of-four-4-new-lifts-for-resorts-of-the-canadian-rockies-bc-resorts/

05/07/2026

Save the Date!

Our Annual NASJA Awards Ceremony is on Wednesday, May 13th at 7 p.m. ET. We hope to see you there!

If you didn't receive an email with details, please reach out to Stephanie for the Zoom info at Execsec [@] nasja.org.

04/30/2026

Did your resort make the SAM Magazine (Ski Area Management) list?

Yell when others are whispering, or whisper when others are yelling. This past year, ski area marketers took different approaches to stand out, with mixed results. From high-production videos to more authentic content, and a healthy dose of humor, some strategies resonated, while others didn’t.

Did your resort make it into SAM’s annual "Best and Worst in Marketing" review? Read on to find out: https://www.saminfo.com/the-magazine/this-issue/best-and-worst-in-marketing-2025-26

11/09/2025

Beautiful show of appreciation from The Lake Louise Ski Resort & Summer Gondola in Banff Alberta Canada for - share any other resorts doing similar appreciation events.

Thank you for your service! As a gesture of appreciation, the Lake Louise Ski Resort is proud to offer free skiing to the following military personnel from November 10-16, 2025:
• Canadian Military Veterans.
• Active members of the Canadian Armed Forces.
• Active British Military personnel serving with BATUS (British Army Training Unit Suffield).

To redeem this offer, simply present a valid Military ID at one of our outdoor ticket windows or at Guest Services. Please note: The Lake Louise Ski Resort will observe one minute of silence at 11:00 am on Tuesday, November 11, to honor those who have served and sacrificed for our freedom.

Starting January 5, 2026, Canadian Military and Emergency Services personnel can enjoy $114 weekday lift tickets as our thanks for your dedication. Show your valid service ID at any ticket window. Offer available Monday to Friday, excluding Family Day (February 17, 2026).