11/03/2025
Dear Hillcrest Neighbors,
Help us select a new design for our logo and future signs. Learn more about each of the designs here: Design concepts.
This identity project was shaped through listening—to the neighbors, the landscape, the history, and the character of Hillcrest itself. We began by sending a community-wide survey and received 26 responses with valuable input on what makes this neighborhood meaningful today.
We also spent time walking and driving the neighborhood to connect those insights with what we observed firsthand: its location on the historic second bench, ties to irrigation and homesteading, the influence of the Hillcrest Country Club and mid-century growth, and landmarks like Phillippi Park, the canal, and the tree-lined streets.
Together, this input highlighted qualities that define Hillcrest : walkability, friendliness, long-standing connections, mature trees and wildlife, and mid-century homes with distinctive charm. These themes guided our design exploration and shaped the logo sketches that follow—each offering a different visual direction for the neighborhood to consider.
We’re asking all Hillcrest residents to pick their favorite design:
https://docs.google.com/forms/d/e/1FAIpQLSdfUo7-ujc5T_J1qmhXcYQ31VG0URDV6ylQPbNkBatBGikUZA/viewform
The survey will remain open through November 21, 2025.
Thanks in advance for participating and helping shape a lasting identity for our neighborhood!