01/29/2026
Many of you know that Luc has been working tirelessly on both his I Love This Life Foundation and HOLO Brand to help students who are struggling. A few years ago, thanks to an amazing NIL partnership with Tommy Mellott, Luc was able to help change the narrative around student mental health and raise awareness for the 988 Su***de & Crisis Life Line through his school assembly program IMAGINE BELIEVE ACHIEVE. Now, with the help of these incredible student athletes, JJ Dolan, Brooklyn Marie, Cohen Groener and Taylee Chirrick, the awareness around both organizations is thriving, and student engagement is growing at a rapid pace. Earlier this week, a close friend of the Dolan family introduced Luc to an amazing organization (one of the largest su***de prevention non-profits in the country), and they are currently working on a special HOLO988 collaboration ... details coming soon. The NIL narrative often gets a bad rap, but in this case, it is working in such an amazing way thanks to these athletes who are invested in Luc's message and for their willingness to share their platforms ... none of this would be possible without them. Thanks to everyone who continues to support this worthy cause, and if you happen to cross paths with JJ, Brooklyn, Cohen or Taylee, please remind them how much of an impact they are making! Much love! 💜🩵
www.holobrand.org
www.ilovethislife.org
