08/21/2026
Boerne is having a national spotlight moment!
And today, that spotlight shines especially bright on Boerne Little League as our hometown team takes the field again in Williamsport in the Little League World Series!
Where else has Boerne been showing up lately besides ESPN?
📺 NBC’s Today Show: Sharing the story of Boerne’s Compadres Hill Country Cocina and Chef Mark Sierra and his incredible work with veterans.
🎬 Bravo: Choosing Boerne as the setting for its upcoming Secrets, Lies, Texas Wives series will showcase the beautiful Texas Hill Country to a national audience.
✈️ Travel + Leisure: Featuring Boerne nationally as one of the Texas Hill Country’s most underrated destinations.
🔥 Food Network: With Boerne resident and live-fire chef Al Frugoni competing on Pitmasters.
🎄 Hallmark Channel: Selecting Boerne as one of just 25 finalists nationwide (and the only finalist in Texas) in its search for America’s Merriest Christmas Town.
National exposure introduces Boerne to future visitors, residents, talent, entrepreneurs, businesses and investors. Collectively, those moments build our community’s brand, visibility and reputation and that has real value!
Today, though, the national spotlight belongs to a group of young athletes representing their hometown on an incredible stage.
Good luck, Boerne Little League! We are all watching and so is the nation. ⚾