04/29/2026
Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault.
Grab your favorite denim and join DVSAC as we show our support for survivors of sexual assault tomorrow.
Denim Day 2026 is on Wednesday, April 29, 2026, serving as an annual international protest against victim-blaming and a show of support for survivors of sexual assault. Participants are encouraged to wear jeans to challenge harmful myths surrounding sexual violence, a movement sparked by a 1990s Italian court ruling.
The Story: The campaign began after an Italian Supreme Court overturned a r**e conviction in the 1990s, arguing that because the victim wore tight jeans, she must have helped the attacker, implying consent.
The Protest: Women in the Italian Parliament protested by wearing jeans to work, leading to the international movement officially organized in the U.S. by Peace Over Violence.
Significance: It is held during Sexual Assault Awareness Month (April) to protest that what someone wears is never an invitation or justification for sexual violence.